Online training, templates and tools for marketing

A smarter way for you to learn the skills you need to experience success in your career and in business.

Membership for businesses serious about driving growth

Are you ready to grow your business through an effective marketing strategy?

Whether you're starting up and need an effective marketing strategy or you need to transform your current strategy to grow your business, Smart Insights can help you achieve your business goals. Our unique RACE Strategy and Planning Framework, along with Online Learning and Guides can help you structure, deliver and optimize your plan to achieve business growth.

"Growth of 40%-60% over the last year... I would not hesitate to recommend membership to any business"

Elizabeth Pein, eCommerce Manager

How will you grow your business with Smart Insights?

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Agile marketing and growth hacking

Focus your time on digital channels that are increasing ROI through our tried and tested approach and ready-made templates.

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RACE strategy and planning framework

Our RACE Planning Framework provides businesses with a system that covers all aspects of marketing across the customer lifecycle to drive multichannel growth.

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Dedicated support and guidance

To support you whilst growing your business you'll get a dedicated Account Manager who will recommend content in line with your business goals, saving you time for the important tasks.

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Online learning

Online marketing courses covering key digital marketing channels and concepts, including: SEO, Strategy, RACE, Campaign Planning, Digital Transformation and Email Marketing & Automation.

Book a call

How will your business benefit?

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Deliver results

  • Benchmark current capabilities
  • Highlight areas for potential growth
  • Identify channels for investment
  • Make data-informed decisions
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Improve efficiency

  • Quickly learn and apply skills
  • Reduce outsourcing costs
  • Brief in projects with confidence
  • Bring training in-house
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Maximize investment

  • Gain buy-in from key stakeholders
  • Track KPIs
  • Achieve digital transformation
  • Prove the ROI of marketing channels
Discover the tools that will grow your business
Learning paths

Learning Paths

Our learning paths help you learn and update your knowledge and cover all areas of digital marketing. Learn yourself, or track and monitor your team's progress in our Business membership.

  • Search Engine Optimization strategy
  • RACE Digital Marketing Planning
  • Social media marketing strategy
  • Marketing campaign planning strategy
  • Digital transformation
  • Email marketing strategy

Plus, more comprehensive learning paths covering the essential marketing mix...

Quick Wins

Quick Wins

Actionable, step-based marketing techniques to get fast results. Each quick-win gives you a series of practical steps to follow to make improvements. Learn why the technique is important, how to achieve it, and what results to expect. When you’ve completed the Quick Win, download the accompanying workbook to put your knowledge into action.

  • Create a multichannel marketing plan
  • How to create a campaign plan
  • How to increase your website leads
  • 360 degree content marketing audit
  • How to do a backlink audit
  • How to improve your homepage effectiveness

Plus, more Quick Wins covering a range of marketing techniques...

Guides and Templates

Guides and Templates

Invest in our advanced guides and templates and gain unlimited access to all 20 of our strategy, planning, management, and optimization toolkits. You will also gain access to the exclusive Agency Toolkit where you can download and rebrand our templates to present to clients.

  • Agency pricing guide
  • Marketing your agency effectively guide
  • Agency B2B digital marketing plan example
  • Measuring and reporting on client campaigns
  • Client discovery checklist
  • Digital marketing budgeting and costing approaches spreadsheet

Plus, more agency resources to help you win and retain clients...

Capability Grader

Capability Grader

Score your business's digital capability (or your clients) with unlimited access to our Digital Benchmarking Tool. Find out how well your business currently performs and how to improve to go from a well-managed approach to a market-leading capability in all areas of marketing. These include:

  • Digital marketing strategy and planning
  • Digital experience management
  • Email marketing and automation
  • Content marketing
  • Search Engine Optimization
  • Marketing campaign planning

Plus, more capability graders to benchmark current digital effectiveness...

Personalized Learning Plan

Personalized Learning Plan

Assess the gaps in your or your team's knowledge and get recommendations on the most relevant resources to improve your skills and drive results for your business using our RACE Framework. Benchmark personal skills and gain recommendations on your:

  • Earned, owned and paid media skills
  • Marketing planning ability
  • Search marketing skills
  • Social media and email marketing skills
  • Nurturing and retargeting skills
  • Content marketing skills

Plus, more essential skills needed to improve business results covering the full RACE framework...

What's Hot

What's Hot

Need to know about the latest changes that matter in digital marketing? Here, we give our personal assessment of the most significant changes this month, covering:

  • The most popular recent blogs on digital strategy
  • New marketing trends and innovations
  • Marketing platform changes across social and Google
  • Latest research stats and statistics
  • Answers to members recent marketing questions
  • Guides and templates to help you plan your strategy


The Smart Insights blog is home to 5000+ articles on the latest news, strategies and advice in marketing. We publish up to three posts a day providing up-to-the-minute, practical and actionable advice, covering a wide range of marketing topics in various formats, including:

  • Interviews with marketing thought-leaders
  • B2B marketing strategy
  • Case Studies
  • Marketing concepts and models
  • Research report summaries
  • News and opinion

Plus, more daily advice on strategy and planning from a wide-range of marketing experts...

Global brands like 3M, GlaxoSmithKline, HSBC, Microsoft and Vodafone - as well as 1000s of digital marketers and business owners - use our online learning, audits, templates and guides to optimize their digital marketing and grow their business.

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Join companies of all sizes that are achieving consistent growth with Smart Insights




For Business


$175 $117

1 user only

per month

Digital marketing strategy for small business growth


RACE Marketing Framework
Marketing Strategy toolkits
Quick Wins micro-learning
  • 50+ actionable marketing techniques
  • Quick to learn and apply
  • Supported by guides and worksheets
Marketing Channel toolkits
Access limitations
  • None - Monthly and Annual plans give unlimited resource access to included toolkits and online training courses
Join now


5+ users (5 included)

Billed AnnuallyPrice on enquiry

Digital marketing strategy for teams and businesses

Everything in Starter, plus:

Complete training for your team
  • Identify and close skill gaps
  • Improve ROI from marketing
  • Engage and retain your employees
Business toolkits
In-depth assistance
  • Named Customer Success Manager
  • On-boarding and regular assistance
  • Monthly feedback calls
  • Consultancy options (additional charge)
Access limitations
  • None - gives unlimited resource access to all toolkits and online training courses
  • Membership is suitable for consultants and agencies
Enquire now
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BM enquiry form (New Pricing Grid Apr 2020)