Integrated marketing communications

Integrating email marketing into a display ad campaign boosts recall by 13% I’m sharing this recent research study since it offers some interesting results and insight for multi-channel marketers. It covers an area you don’t see discussed so much – the intersection between email marketing and online ad campaigns. Today email is mainly thought of as a

Are we entering a ‘post-digital world’? I’m hearing more and more people saying we’re heading into a post digital world. Although these ‘buzz-words’ tend to grab the headlines but I don’t think digital is over yet. In business, language is most useful when it communicates unambiguously. ‘Digital’ currently still means something distinct from ‘offline’. I certainly prefer

Our summary of the IPA new models of marketing effectiveness report As marketers, we use the expression “integrated campaign” often, but of course in practice, the degree to which campaigns are truly integrated across channels varies. Recently the IPA released a new report models of marketing effectiveness which  shows the popularity of alternative options for campaign integration. It’s

Are we entering a ‘post-digital world’? I’m hearing more and more people saying we’re heading into a post digital world. Although these ‘buzz-words’ tend to grab the headlines but I don’t think digital is over yet. In business, language is …..

Our summary of the IPA new models of marketing effectiveness report As marketers, we use the expression “integrated campaign” often, but of course in practice, the degree to which campaigns are truly integrated across channels varies. Recently the IPA released …..

Integrating email marketing into a display ad campaign boosts recall by 13% I’m sharing this recent research study since it offers some interesting results and insight for multi-channel marketers. It covers an area you don’t see discussed so much – …..