Digital Marketing Technique - Personalisation

Posts about technique - Personalisation:

12 Website Personalization and Recommendations Software Tools

by Dave Chaffey on August 7, 2010 · 0 comments

These website personalisation tools enable you to segment visitors and the deliver personalised messages within containers as with the classic Amazon personalized recommendations – read their published methodology.

This list is probably the most incomplete on the wiki due to lack of time so please DM me with solutions

Personalization integrated with web analytics

Coremetrics Intelligent Offer Coremetrics is widely used by retailers for analytics – and increasingly personalization for cross and up-selling

Omniture Test and Target One of the best established personalization engines evolving from Touch Clarity.

BT Buckets Lower cost option that integrates with Google Analytics if required

Independent personalization engines

Magiq dynamic personalization software – read our interview about the benefits of Maqiq
Convert Marketing Optimization Platform
Ecommerce recommendation engine Currently in Beta – retail personalization
WP Greet Box Many Wordpress blogging users, including me, use this personalisation plug-in to deliver a welcome message to first time users depending on their referrers. It’s amazing this approach isn’t used more on commercial sites.

Personalization of customer service

eStara from atg eStara Click to Call and Click to Chat engage visitors proactively

… » Read our full article

Our interview with Malcolm Duckett about Magiq dynamic personalization

by Dave Chaffey on August 7, 2010 · 2 comments

in Digital marketing strategy, Emarketing Excellence Interviews

One of our aims at Smart Insights is to make marketers aware of the many software tools that can be used to take advantage of the unique communications benefits of digital media.

Ultimately, these software tools should help customers too. Website personalization or behavioural targeting tools are an interesting class of tools since they can benefit both companies and customers, yet there are privacy concerns about how the data is collected is used.

This category of website personalization and behavioural targeting tools is also interesting since everyone still quotes the Amazon personalized recommendation “collaborative filtering” technique – read paper describing the algorithm. Most are still wowed by the accuracy of the technique (apart from when buying gifts for others…), but it doesn’t seem to give rise to too many privacy complaints.

Magiq dynamic website personalization software

When I bumped into Malcolm Duckett at the last Econsultancy Masterclass presenting Magiq I was interested to know more. I know Malcolm from many meetings at the Emetrics Marketing Optimization summit where he was .

Here’s my interview with Malcolm which presents the benefits and issues of managing this type of software.

Benefits of dynamic

… » Read our full article

Digital marketing strategy topic: Conversion optimisation & customer experience
Digital marketing tactic: Customer engagement
Digital marketing technique: Personalisation
Advice type: Digital marketing software reviews, Emarketing Essentials Interviews
Expertise level: Intermediate

Engaging customers by integrating email and social media presentation

by Dave Chaffey on February 23, 2010 · 0 comments

in Presentations

In this talk I look at the opportunities for combining one of the newest digital marketing techniques with one of the most established. It’s structured around 5 key questions to make your email more engaging:

Q1. How engaged are our email subscribers? Suggestions for measuring and goal-setting for engagement
Q2. How can we increase relevance? Recommendations on email engagement strategy
Q3. What will make our campaign more engaging? 5 ingredients of an engaging campaign
Q4. How can we make our email templates more effective? Practical tips for an engaging template
Q5. How can we integrate email and social media? Examples of email and social media integration

I was asked to deliver this talk by Smart Focus who I have worked with for over 5 years as an adviser and to collaborate on developing whitepapers on email marketing best practice.

Integrating email and social media

View more presentations from Dave Chaffey.