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Facebook dominates social media use with an extensive base of 2 billion users who can be reached by organic or paid advertising tools and targeting options.
But, it's easy to get lost in the various tools which are available and you can be left uncertain where to start. Having a holistic Facebook marketing approach that incorporates many of Facebook's features will help shape a larger and more targeted social strategy or campaign.
Remember, you need to know what your target audience is doing on Facebook to peak their interest in your company/product/service. In Q3 of 2016, Global Web Index found that over a third of 16-64-year-olds answered that they had visited a company's page within the last month. And, over 20% stated that they had shared content (post, article, photo and video) from a company or brand.
It is clear that Facebook users are taking advantage of interacting or researching a company via the social platform, so it is important that you make your self not only visible but stand out from the crowd.
2017 has already seen some big changes to how Facebook can be utilized by businesses to expand their brand awareness, customer service, content marketing and advertising. We have compiled this A-Z list of the key features Facebook has to offer and how these can help your business. Use it as a checklist to review which you use now or could use. We have linked to our analysis of when features linked to give you more information.
Social platforms are constantly changing; new features are added or existing ones are upgraded and improved. Either way, you need to keep on top of the latest features to make the most of your social marketing.
We update our members monthly on the latest social media options with our Digital Media Cheatsheet including all the major digital platforms such as Facebook, LinkedIn, Snapchat, Pinterest, Google+, Twitter, YouTube, PPC, and organic Google search (SEO). Members can also use our Facebook ads guide and Quick Win guide and template on Facebook retargeting.
By Carolanne Mangles
I am Smart Insights' Digital Marketing Executive and Blog Editor - I write on a range of topics - SEO, Analytics, Content Marketing and Digital Marketing Strategy and Planning - to bring you the best advice on all things new in Marketing. You'll also find me traveling and exploring new parts of the world when I'm not writing. Connect with me on LinkedIn or follow me on Twitter
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