A recent survey by Higher Visibility asked over four hundred and twenty small business owners about how well their internal teams understand SEO, and the results paint a rather dire picture for the state of SEO in small enterprises.
180 business owners (over one-third) either didn't know or reported that their team had no understanding of SEO. While over half of respondents said their team only possessed a basic understanding of SEO. In today's competitive SEO landscape, a basic grasp really isn't going to get you very far. If you want to effectively harness the power of organic search then you need to be using the latest techniques and not making any SEO mistakes, which those without a deep knowledge of the subject are likely to make.
By Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
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