Link-building

This month, my interview is with Dixon Jones, an SEO who has been involved with Internet marketing for as long as me as founder and director of Search Engine Marketing Agency Receptional which was launched in 1999. Since I last met Dixon at Search Engine Strategies, London, when I asked him for an interview he has also joined link analysis

Our recommendations on backlink analysis software tools Link analysis has always been an integral part to search marketing efforts. As with all marketing, you need to benchmark where you are and what your competitors are doing in order to put the right work in place and also to track performance. Within the last two years this

As part of my series of blog posts on link building techniques I have decided to look at how we can use tools and build a process to analyse a competitors backlink profile to help create a list of target sites for you to approach. After all, if your competitor can be on that website then why can’t

In my experience, many companies fail in their link-building, even when they know it’s important, because an integrated approach is not used. (Many other companies fail because they don’t know the importance of backlinks to SEO, so they just concentrate on on-page optimisation, but this post talks about companies who know its importance).

Using press-release to increase awareness and improve SEO Using press-releases to gain awareness and backlinks to your site was once a hot topic in SEO  but like everything that is hot in SEO, it is quickly forgotten about. But that doesn’t mean it’s not worthwhile – far-from-it!. Online press releases are still an effective way to

A review of Majestic SEO Site Explorer In a previous post I compared what I think are the 5 best tools to review backlinks. These show the strength of your all important backlinks against competitors. In this review we took a brief look at the Majestic SEO Backlink history which we find useful for comparing clients

Broken Links = Missed Opportunities It’s common with the growth of website Content Management Systems that websites have multiple editors & frequent updates, so this can easily result in mistakes. An area that often suffers as a result is internal & external linking from within webpages. While easy to manually check, it is often the case that

Using internal links help your SEO rankings For SEOs, internal links are great since they will directly affect your rankings for these reasons: They control the flow of link equity flow (based on Google’s PageRank) around a site – pages within your site structure which have a higher PageRank tend to rank better The anchor text within the

What is Stumbleupon and what are its benefits? StumbleUpon is another way of finding & consuming content online, just as Twitter, LinkedIn news, Facebook sharing / likes & Google do. Since web users are likely to use a number of tools as way of finding and sharing information, StumbleUpon may be worth a look. [Editors note: by

In my interview with SEO specialist Kevin Morley of Internet marketing agency Search Path we discuss an interesting perspective on link-building. For SEO success is competitive markets (aren’t they all?) your approach to linkbuilding simply has to be better than the competitors. To review how you successful you are, I recommend using one of the two

A new in-depth guide from Distilled Value/Importance: Recommended link: http://www.distilled.net/linkbait-guide/ Our commentary We think this is one of one of the most useful free guides and workbooks for marketers published this year. Particularly relevant to SEO and E-PR it’s an …..

Broken Links = Missed Opportunities It’s common with the growth of website Content Management Systems that websites have multiple editors & frequent updates, so this can easily result in mistakes. An area that often suffers as a result is internal …..

What is Stumbleupon and what are its benefits? StumbleUpon is another way of finding & consuming content online, just as Twitter, LinkedIn news, Facebook sharing / likes & Google do. Since web users are likely to use a number of …..

A review of Majestic SEO Site Explorer In a previous post I compared what I think are the 5 best tools to review backlinks. These show the strength of your all important backlinks against competitors. In this review we took …..

Using internal links help your SEO rankings For SEOs, internal links are great since they will directly affect your rankings for these reasons: They control the flow of link equity flow (based on Google’s PageRank) around a site – pages …..

How BBC Worldwide grew traffic to the Good Food website 60% +  in 12 months I recently caught up with BBC Worldwide Digital Marketing Manager, Selina Holliday, to talk through what’s involved with managing a popular online publication. I’d heard about their …..

How we built SEO into a launch campaign for a new service In this post I’ll share the steps we went through to integrate SEO into a campaign to support the launch of a new product offering. I think the …..