My keynote at the 2010 Technology for Marketing and Advertising event covered these topics:
- The UK Digital Landscape in 2010
- Do we REALLY understand our customers?
- How much budget should we invest in digital?
- What should our online mix look like?
- What’s hot? What does everyone want to do?
- What’s not? But should be?!
- Key campaign ingredients
- Summary
Optimising Your Digital Marketing Mix
View more presentations from Dave Chaffey.
Digital marketing strategy topic: Digital marketing strategy
Digital marketing tactic: Customer engagement, Digital media planning, Social media marketing
Digital marketing technique: Google marketing, Web analytics
Advice type: Latest developments
Expertise level: Essentials
Digital marketing tactic: Customer engagement, Digital media planning, Social media marketing
Digital marketing technique: Google marketing, Web analytics
Advice type: Latest developments
Expertise level: Essentials
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