In this talk I look at the opportunities for combining one of the newest digital marketing techniques with one of the most established. It’s structured around 5 key questions to make your email more engaging:
- Q1. How engaged are our email subscribers? Suggestions for measuring and goal-setting for engagement
- Q2. How can we increase relevance? Recommendations on email engagement strategy
- Q3. What will make our campaign more engaging? 5 ingredients of an engaging campaign
- Q4. How can we make our email templates more effective? Practical tips for an engaging template
- Q5. How can we integrate email and social media? Examples of email and social media integration
I was asked to deliver this talk by Smart Focus who I have worked with for over 5 years as an adviser and to collaborate on developing whitepapers on email marketing best practice.
Integrating email and social media
View more presentations from Dave Chaffey.
Digital marketing strategy topic: Developing customer loyalty
Digital marketing tactic: Customer engagement, Email marketing, Social media marketing
Digital marketing technique: Event-triggered email marketing, Personalisation
Advice type: Best Practice
Expertise level: Intermediate
Digital marketing tactic: Customer engagement, Email marketing, Social media marketing
Digital marketing technique: Event-triggered email marketing, Personalisation
Advice type: Best Practice
Expertise level: Intermediate
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