With new GDPR regulations to be effective from May 2018 - it's a topic on every email marketer's mind. But what is your company doing to prepare for this change?
The Smart Insights team would really appreciate it if you could contribute your companies readiness for GDPR (which comes into force in May 2018). Please take the poll below:
If you can't see the poll but would like to contribute, please vote directly here.
We will be soon releasing a new guide on GDPR, by our Email Marketing Manager, Kim Greenop-Gadsby, which details who and what it affects, steps to prepare for GDPR, a practical GDPR checklist, practical implementations of data collection and examples of poor judgments by companies that have panicked about GDPR.
Keep an eye on our content so you don't miss it! Especially if your answer to our poll was 'we're aware, but haven't started yet', 'we'll do it in a few months', or even 'what is GDPR?'.
By Carolanne Mangles
Carolanne Mangles Dig DipM is the Digital Marketing Executive for Click Travel, an award-winning corporate travel booking platform. She is a specialist in B2B SaaS and enjoys planning and optimizing the full customer journey across all digital channels to create brand awareness, great user experience and copy that really sells the benefits of the product. She was previously Digital Marketing Executive for Smart Insights where she was involved with multiple digital channels to manage fully integrated membership campaigns to boost new customer acquisition and current membership retention. She has spoken and given masterclasses at B2B Expo on Search and Content Marketing, holds an IDM award in GDPR and loves a glass of red wine. Connect with her on LinkedIn or follow her on Twitter.
This blog post has been tagged with:
Implications of the GDPR for marketing in UK and EuropeTurbocharge your results with this toolkit containing 11 resources
The Digital Marketing Strategy And Planning toolkit contains:
Start your Digital Marketing Plan today with our Free membership.
Recommended Blog Posts
Discover how to use our customer journey mapping template to create actionable insights to improve your marketing In today’s digitally connected world, customers have a myriad of choices when it comes to connecting with brands and businesses. There are many …..
Our guide to creating a SWOT matrix analysis to prioritize digital marketing strategy with the TOWS technique A SWOT analysis is an essential part of any business or marketing plan. It allows you to create a plan of action based not …..
It’s not enough to create buyer personas and leave them getting dusty on the shelf. Find out how to apply customer personas to inform each stage of your marketing strategy What are marketing personas? Customer or buyer personas are fictional …..
