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The challenges of email marketing in 2016 [Infographic]

Email has never been so important to marketers

Email marketing is a key part of any digital marketing strategy, and often is one of the most powerful tools for delivering ROI. New research on the chalenges of email marketing from the DMA shows that, increasingly, it is being conducted in-house, rather than left to an agency. However, marketers continue to struggle with measuring ROI and often suffer from a lack of useful data on customers. Take a look at this new infographic from the DMA to see the results of their recent results of their email marketing research.

Email marketing challenges 2016

By Robert Allen

I am the Editor of Smart Insights. I manage the Smart Insights blog and write on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn.

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