The opportunities Marketing Automation provides your business is immense. I've always found that it is more difficult to decide which sequences to launch first as there are so many. I went back and counted the number of automation's ideas, in our 'for prioritization' queue and found we had over 30, which is crazy.
If you just starting out on your journey to automate your marketing comms, you should build an Abandon Cart sequence.
MailChimp, the email marketing provider, studied the results of 150,000 of its own users and found that Abandon Cart Series provide the greatest increase in orders per recipient.
By Patrick Kelly
I have spent many years working with both B2B and B2C brands to implement data-driven marketing strategies covering paid search, SEO, Social media and marketing automation. You will also find me catching up on the latest Marvel releases or playing the latest RPG.
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