Digital Transformation - Shaping Your Digital Future
We can help you on your journey to successFind out More
Save 50% on Annual
Membership in August
We are now in the second instalment of our six-week series on email workflow. Last week we discussed content planning and how correct planning isn't just advantageous to you but your clients.
This week we are focusing on production cycles and how long email marketers spend on tasks.
Do you feel like you are struggling with a certain area and it's taking you ages? Or are you wondering how long it takes our peers to churn out those fabulous emails? Read on fellow email geeks.
From the chart below, we can conclude that email marketers spend the most time (average) on:
From these stats, it takes 2 days to complete one email, from beginning to end. But it's non-surprising that companies with 500 or more employees spend 47% more time on their emails than smaller companies. This could be because there are different departments who deal with the separate tasks, like graphics, coding etc. And there isn't time pressure, unlike smaller firms.
So do these stats ring true for you? For me, over 4hrs on graphics seems a bit excessive. If you are doing an advanced email, then yes coding and graphics will be higher. But do you notice a task that is missing? Where is the planning task? All these tasks are important, but how do you know what to write or design for the email? These all must be included in the planning process.
By Kim Greenop-Gadsby
I am the Email Marketing Manager for Smart Insights. I manage all our email marketing and our automation platform. I get very excited about all things email because I'm just a #EmailGeekUK. I was born and bred in South Africa and have over 16 years experience in web development and digital marketing. When I'm not being an email geek, I spend my time with my husband, two sons and our menagerie of pets.
Start the discussion on our community and social networks
Recommended Blog Posts
A concise list of the most popular email marketing systems With a multitude of email marketing systems readily available, it can be hard to find the right one. Your email system needs to benefit your goals! 5 steps to selecting …..
Popular Blog Posts
Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development “Mobile to overtake fixed Internet access by 2014” was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an …..
Landing page examples and best practice advice Discussion of web design in companies who don’t know the power of landing pages still often focuses on the home page. But savvy companies know that custom landing pages are essential to maximise conversion …..
Use the RACE Planning System to get ahead in your digital marketing The first edition of my book Internet Marketing: Strategy, Planning and Implementation from 2001 included a popular template for creating what we then called an Internet Marketing Plan. Today, …..