Digital Marketing Megatrends 2017
Learn the 5 pillars of multichannel marketing and 9 actionable trendsFREE DOWNLOAD
Subject lines are important to email marketing, but they are a complete pain in the arse. (And don't get me started on pre-headers!)
I spend a good portion of my time toiling with subject lines. Testing how they look in email clients, making sure I don't include any spam words and working on the actual copy. A common practise email marketers use, is to include a promotion in the subject line, but does it have any effect? That's what the below chart discusses.
If we look at the average for all the offers compared to no offer at all, it's clear to see that the subject lines with no offer work better with the Click-to-Open (CTO) of 9.4% compared to 7%! This disproves what email marketers have done for years. But if we think about it, it's not surprising. Our customer's inboxes are full of legitimate and spam emails with subject lines offering discounts, or free items. Inboxes are the stuff of nightmares.
So how do we get our customers to open our emails and not our competitors?
Have a question about subject lines or preheaders? Leave a message in our email marketing community.
By Kim Greenop-Gadsby
I am the Email Marketing Manager for Smart Insights. I manage all our email marketing and our automation platform. I get very excited about all things email because I'm just a #EmailGeekUK. I was born and bred in South Africa and have over 16 years experience in web development and digital marketing. When I'm not being an email geek, I spend my time with my husband, two sons and our menagerie of pets.
Start the discussion on our community and social networks
Recommended Blog Posts
What is the current state of Email Marketing? Email Marketing is one the most effective techniques for digital marketers, so keeping up- to-date with the latest trends in the industry is super important. Our recent research on the State of …..
What data science taught us about 211 email subject line phrases Once you click the send button, your email subject line is the most important part of your campaign. This is a fact. Think about your own experience in the inbox. …..
Popular Blog Posts
Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development “Mobile to overtake fixed Internet access by 2014” was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an …..
Landing page examples and best practice advice Discussion of web design in companies who don’t know the power of landing pages still often focuses on the home page. But savvy companies know that custom landing pages are essential to maximise conversion …..
Use the RACE Planning System to get ahead in your digital marketing The first edition of my book Internet Marketing: Strategy, Planning and Implementation from 2001 included a popular template for creating what we then called an Internet Marketing Plan. Today, …..