Whether it's online sales for mulitchannel retailers, etailers, big chains or independent stores, everyone knows the power of using email marketing to prospects and customers to boost profits. Used in conjunction with a sophisticated automated email marketing strategy, and email marketing can work even better for you. In this post I hope to give you some ideas to take your email marketing to the next level through email automation, particularly if you just have a basic enewsletter programme in place.
Email automation tools gives many options to create more targeted, relevant messages as customers interact with a retailer.
According to Seewhy Research, abandoned shopping cart emails generate more than 55% higher conversion compared to regular email campaigns. Giving your customers a little nudge in the direction of their full basket can increase incremental revenue from Ecommerce. Here are a few abandoned shopping cart email tips:
Get the remarketing right, and you could generate huge amounts more revenue.
As well as reminding your customers that they’ve forgotten to purchase, you can send them other event triggered emails to keep them interested in your business.
Sometimes you lose customers. No worries, this is inevitable and happens all the time. However, they don’t have to be gone forever.
Setting up win back campaigns after a period of inactivity can help you regain the customers you’ve lost.
Everyone already knows the future potential for E-commerce. It's still in its infancy really with Ecommerce increasing by 10-20% year-on-year in major markets. Lower overheads, no geographical restrictions, wider customer base. Make your e-commerce even stronger by implementing the perfect automated email marketing strategy and you can help support this growth.
By Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Start the discussion on our community and social networks
Recommended Blog Posts
Take note of these 5 tips for keeping your campaigns relevant to newer generations A lot has been said about millennials. You know who I mean, you’ll have seen the definition a million times: those born between 1985 and 2000, …..
Popular Blog Posts
Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development “Mobile to overtake fixed Internet access by 2014” was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an …..
Landing page examples and best practice advice Discussion of web design in companies who don’t know the power of landing pages still often focuses on the home page. But savvy companies know that custom landing pages are essential to maximise conversion …..
Amazon’s business strategy and revenue model: A history and 2014 update collI’ve used Amazon as a case study in my books for over 10 years now since I think all types of businesses can learn from their digital business strategy. From startups …..