Online marketing techniques for higher education [Infographic]

New research showing the most cost-effective techniques

Do you work in Higher Education, and interested to learn how digital marketing is driving student enrolments?  Fathom has released the findings from their first quarterly EDU Standard Marketing Report to share how the sector is using the latest developments in SEO and paid search statistics in the sector, plus online advertising and email marketing trends.

Key takeaways in the infographic highlights:

• Mobile marketing accounts for 15% of conversion strategies
• Paid Search from Google and Bing drove 50% of the enquiries.
• 40% of leads from paid advertising were attributed to non-branded search.

You can download the Fathom Q1 2014 EDU Standard Marketing Report for more indepth results.