Best practice advice in conversion optimisation and AB Testing
Our commentary: I was talking recently to Ben Jesson, CEO of Conversion Rate Experts to set up an interview we'll have soon on creating the business case and using the right process for conversion rate optimisation (CRO).
I mentioned it would be great if they could share some of their well-known presentations from conversion rate and search marketing conferences, so it's great to see their first from the recent Think Visibility conference, presented by Karl Blanks. Enjoy!
Marketing implications: Here's our pick - it's worth viewing fullscreen in Slideshare to pick up some others.
- 1. "Just do it" - many companies still don't use AB or Multivariate template
- 2. Move from "Meek Tweaking" to "Bold, targetted changes"
- 3. Create an "M&M trail" or "conversion pathway" - see slide 33
- 4. Get the basics right - test proposition, trust, proof points
Recommended link:View original conversion tips post