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What is a good email open rate for B2B?

Chart of the Day: It's never good to compare yourself to others - except when it comes to Email Marketing.

Benchmarking your email marketing is extremely important. It is pivotal to know if you are outperforming your sector or if you need to adjust your tactics.

If you work in B2B then the key stat you need to pay attention to is the fact that B2B retail has an open rate of 24.24% and the click rate is 4.75%. Whereas B2C - Other is slightly lower with an open rate of 22.64% and click rate of 4.04%.

Email benchmarking is discussed in greater detail in our post, Email Statistics - 2017 update.

Open and click-through rate by sector

Kim Greenop-Gadsby

By Kim Greenop-Gadsby

I am the Email Marketing Manager for Smart Insights. I manage all our email marketing and our automation platform. I get very excited about all things email because I'm just a #EmailGeekUK. I was born and bred in South Africa and have over 16 years experience in web development and digital marketing. When I'm not being an email geek, I spend my time with my husband, two sons and our menagerie of pets.

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