Digital Transformation - Shaping Your Digital Future

We can help you on your journey to success

Find out More

Save 50% on Annual
Membership in August

SAVE 50% TODAY
Start improving your Digital Transformation with our FREE Integrated Marketing 2020 Guide >>
Explore our Social Media Marketing Toolkit

New LinkedIn features for B2B Marketing

LinkedIn July 2013 updates: New Sponsored Updates and Company Page Analytics

Value:

Recommended linkLinkedIn sponsored updates and Company Page Analytics update 

Here are a couple of LinkedIn announcements from July that are both useful for B2B marketers to be aware of. They're both related to company pages.

First, you can now sponsor updates to give them more visibility in people's feeds - like Promoted Posts on Facebook and Promoted Tweets on Twitter. Spotting a pattern here? In this case, they're Sponsored Updates.

All companies with a business page can now reach out further to members on the network,  similar to existing paid advertising on LinkedIn, and reach a targeted profile of LinkedIn members outside of their Followers or groups who may not be familiar with them. These will likely get much higher clickthrough rates and so more revenue for LinkedIn compared to the existing incidental ads which are easier to ignore...

Here is an example from Mercedes Benz:

mercedes-benz

When a company shares blog posts with relevant engaging information (such as videos, links, download documents, share slide presentations etc), they can now reach other members and track engagement and content sharing through analytics.

Updated Company Page Analytics

Second, the updated LinkedIn Company Page analytics gives new types of data. The competitor benchmarking tool looks useful and may encourage companies to spend more on the Sponsored Updates, smart move!

  • Identify the updates that drive the greatest engagement
  • Filter engagement trends by type and time period
  • Get more detailed demographic data about your followers
  • See the growth of your follower base and benchmark it against similar brands

The video gives more examples:

By Susanne Colwyn

Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.

Start the discussion on our community and social networks

Turbocharge your results with our

Social media marketing Toolkit

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Need help with your Social media marketing?

Get more from your digital marketing with in-company or remote training and consultancy from Smart Insights

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Recommended Blog Posts

Popular Blog Posts