Digital Marketing Megatrends 2017
Learn the 5 pillars of multichannel marketing and 9 actionable trendsFREE DOWNLOAD
Instagram is one of the most effective ways to boost your e-commerce marketing. In a recent Yotpo survey of over 165,000 e-commerce businesses, 75% of them reported being active on Instagram. Customer research data is on their side. In fact, the research found that:
Instagram attracts highly engaged customers and providing a giant signal boost for your brand’s message, so here are 8 ways to put Instagram to work for your eCommerce store:
User-generated content, UGC, is proven to be far more effective in catching the eye of internet shoppers.
According to a survey on user-generated photos, 77% of shoppers reported that they’d rather see customer photos than professional photos when making a purchasing decision.
In fact, 72% said that seeing Instagram photos of a product increased their chances of buying.
One of the best ways to capitalize on this is by harvesting customer Instagram photos of your product and featuring them on your product pages.
A recent A/B test of a major E-commerce company’s signature product revealed that displaying customer Instagram photos on the product page increased the product’s checkouts by 24%!
Hosting a hashtag campaign or contest is a great way to encourage your customers to engage with your brand on Instagram. Here are a few tips to make the biggest possible splash:
Instagram currently does not allow clickable links in photo captions, so the easiest way to sell directly through Instagram is to set up a shoppable Instagram gallery, which is a parallel site to which you link in your Instagram bio.
This link will take customers to an augmented version of the Instagram storefront, which contains clickable images that lead to different product pages where items can be purchased. You can also place checkout links in image captions.
The key benefit is that a Shoppable Instagram creates a direct link between your Instagram and product pages. Without it, a potential customer would have to search through your eCommerce store for a product that interested them on Instagram, which could cost you a sale - or a client.
Remember the 83% of users that said they were influenced by a friend’s Instagram post? That power is multiplied if you get an influencer posting authentic content about your brand on their Instagram.
Influencers can have hundreds of thousands and even millions of followers, garnering a similar reach to celebrity endorsement with a much lower price tag.
PuraVida bracelets are Instagram marketing pros, and their co-founders know more than a thing or two about the strategic use of influencers. They recently shared with Yotpo some key influencer advice:
In addition to organic content, Instagram is also a strategic spot to place ads. Forrester reported that engagement from Instagram ads is 58% higher than Facebook ads and 120% higher than ads on Twitter. To fully take advantage of this potential:
An Instagram hashtag gallery on your website is one way to shift the spotlight to your customers and increase their brand loyalty. Such a gallery not only shows off your product being used in real time, but it also makes those featured feel valued by your brand and encourages their continued engagement, while inspiring new customers to get involved and connect.
Your bio link is the only place on your Instagram that you can post a live URL, so make it count!
Here are a few ideas for making the most of your bio link:
The numbers are undeniable, Instagram is a major game changer in eCommerce marketing. As you make Instagram work for your brand, remember these main take-aways. Your Instagram page should:
If you can achieve all three, your Instagram will not only boost your sales - it will create a dynamic, organic fan base which will only grow and attract new customers to your brand.
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