Guest Expert, May 20, 2013
Defining a structured approach for managing your online brand reputation When you are running a social media campaign, or even in your day-to-day monitoring and community management, you will, of course, come across both positive and negative mentions about your …..
Social media listening
Marie Page, May 14, 2013
Creating Custom Audiences, Lookalikes on Facebook, relaxed rules on cover images and nested replies There has been (yet another) exciting new development rolled out by Facebook for advertisers recently – the Lookalike audience targeting feature. As you may have read …..
Guest Expert, May 10, 2013
Clickthroughs vs View-throughs – when do consumers interact and purchase? Steelhouse carried out a research study, looking at various sources, to address the myth on ‘ view-through attribution’. Asked yourself the questions about the attribution of your digital marketing campaigns and which …..
Internet ad analytics
Guest Expert, May 9, 2013
Merchants Double Google Shopping Traffic between Q4 2012 and Q1 2013 May 2013 Update – continued growth in Google Shopping Traffic in the US Each quarter, CPC Strategy rates the top comparison shopping engines including Google Shopping, based on seller metrics such …..
Guest Expert, May 8, 2013
Reaching global customers through your WordPress blog or company site WordPress is a popular blogging and content management tool now used by many businesses for their blog or main site. It’s now used by over 60 million websites worldwide according to Forbes, …..
Dave Chaffey, July 25, 2012
Defining paid, earned and owned media With the rise in importance of social media and online PR, we’re seeing more companies change their method of budgeting, reporting and investing in media to reflect the types of sites where audiences spend …..
Customer acquisition strategy