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Using social media for PR

Research shows how PR specialists use social networks

This new Social PR Survey, including data from the Social Journalism Study shows how important social media is to PR Specialists. So how are PRs using social media? Is it to post their own content, repost content, monitor brands, engage with the media or join in conversations? As you'd expect, it's popular with more than 2/3 using social media on a daily basis. This report shows how it breaks down.

So, how active are PR Professionals who are using social media?

As expected, reasons for using social media include promoting their own content (74%) and a secondary goal is to reach out to the media.

Work tasks undertaken by PR Professionals using social media

The most used platforms when using Social Media for PR?

In terms of the preferred platforms, they primarily promote their content across Facebook and Twitter, with the latter for pitching their stories.

Favoured Social Media Channels by PR Professionals

For publishing content, respondents identified over 50 social tools and the top ranking platforms were Twitter, Facebook and LinkedIn.

Social Media channels for publishing

Their infographic explains further how Journalists are using social media and the future of PR.

By Susanne Colwyn

Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.

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