off Individual Membership
every year you're a member with us
Hurry our offer ends in
New Individual Annual and Monthly members only. Valid until 30th April 2017. This offer is available for the lifespan of your membership, if you choose to cancel your membership this offer will end.
Recommended link: Free comScore Digital Future in Focus Series
March 25th update:
A new update covering Europe plus individual reports on France, Germany with Spain to published shortly. Separate reports are also available on Canada and Brazil via the link above.
Research provided by comScore is one of key worldwide sources useful for marketers to help us find out about the changes in use of digital media by consumers. Unlike some of the other paid data service providers, comScore gives a good range and depth of free information, which is why we feature it in our online statistics top 10 sources search engine where we recommend checking their Press Releases page which has useful data about individual countries. comScore have a solid methodology based on consumer panels in each country and tagging of media owned and destination sites. You can read more about the methodology at the end of the downloads.
I always look for actionable information in these type of reports that can be used to support a business case or new design initiative. In this report the actionable headline for me was this:
“Nearly 1/3 of UK page views are from Mobile and Tablets”
This graph shows the pattern across Europe
The report shows much lower levels of adoption in other European countries though - not even a fifth in most. So extrapolating UK behaviour to other countries would seem to be a mistake with the mobile figure still key.
The report also has useful summary of dayparts of different device behaviour, similar to others published.
Mobile was again the focus of the section on retail statistics. Audience growth rate is 80% + on mobile, but lower on grocer sites for obvious reasons.
The US report is in a different format and much more limited on depth of detail, but it does have this summary of overall Ecommerce sales across retail - growing steadily, but surprisingly small, showing opportunities for future growth.
There is also a social media section. I thought the most useful data here was the ranking which showed the importance of Tumblr, Pinterest and surprisingly DeviantArt?!
This is a 70 page report, so I have only pulled out some of the most actionable info. Other areas such as search volume, search market share and display are also covered. These could be useful if you work in an agency, but I don’t summarise them here since there isn’t a dramatic change - Google still accounts for the vast majority (91%) with Bing at 4% and Yahoo! Search at 2%.
There is also a section of stats on “Silver Surfers” if that market is important to you.
If you’re not based in the UK, here is the planned rollout of these online media statistics to other countries. You will be able to access these from the URL above.
By Dave Chaffey
Dave is CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing. For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.
Start the discussion on our community and social networks
Recommended Blog Posts
The best tools for understanding your online marketplace? I find that on training courses, the tools I recommend to help marketers are always popular, especially the free tools… At a course I was asked for a list of “essential tools” …..
Flybe and Honda are fined £83,000 for breaking data rules The EU’s General Data Protection Regulation (GDPR) is coming into effect in May 2018 and businesses have to prepare for this new rigorous regulation. Because of this, companies are beginning to …..
Popular Blog Posts
Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development “Mobile to overtake fixed Internet access by 2014” was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an …..
Landing page examples and best practice advice Discussion of web design in companies who don’t know the power of landing pages still often focuses on the home page. But savvy companies know that custom landing pages are essential to maximise conversion …..
Amazon’s business strategy and revenue model: A history and 2014 update I’ve used Amazon as a case study in my books for over 10 years now since I think all types of businesses can learn from their digital business strategy. From startups …..