Good news for digital marketers where they can make the business case for more investment in digital media and technology! Over half of digital marketing departments will see growing budgets this year. Some 55% of organisations will be either increasing both their digital budget along with the overall spend or shifting existing budget to digital, leaving digital with more to play with. Only 11% are decreasing digital budgets, and less than a third are just keeping it the same.
Provided you can prove ROI and justify digital spending, your budget should be fairly safe. The all important analytics will prove crucial here. Make sure to have data to hand to prove things like how much value your customer acquisition strategy is generating when you compare acquisition costs to customer lifetime value. If you're lucky you'll be in the half of digital marketers who see their budget increased this year, but don't get complacent, next year you must be able to justify how you spent it!
By Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
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