Research into marketing salaries by MarketingWeek suggests that marketing is still often understood and is seen as a cost rather than as an investment.
Agency and consultancy wages are also just second bottom on the list, whilst gambling and gaming takes centre stage right at the top.
Gaming and gambling was found to be the highest paying sector for marketers with an average salary of £63,409. This was followed by consumer electronics with an average salary of £56,901 and utilities which has an average wage of £56,716.
The MarketingWeek Career and Salary Survey found that the education sector earn the lowest average annual salary at just £40,117. Those in the charity and not-for-profit sector have an average salary of £42,915, however education came joint with IT as the sectors where marketers are happiest.
The survey also found that education, travel and transportation and the financial services are the sectors where marketing is least understood. Travel/ transport, agency and FMCG were the sectors that were perceived as most understanding of marketing.
By Robert Jones
Robert Jones is a specialist in CRO, UX Research, insight and digital Marketing. He is CRO Analyst at Enjoy Digital. He has a Psychology Masters of Research, has run large digital marketing campaigns to build research panels and worked in insight roles for Vision Critical, ASDA and WhatUsersDo. He also managed all of Smart Insights member resources and published several guides including "How to conduct Persona Research" as well as contributing over 100 blog posts to the Smart Insights blog. When he isn’t working on marketing campaigns he is most likely eating authentic Italian food or planning his next short trip. You can connect with Robert on LinkedIn or follow him on Twitter.
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