off Individual Membership
every year you're a member with us
Hurry our offer ends in
New Individual Annual and Monthly members only. Valid until 30th April 2017. This offer is available for the lifespan of your membership, if you choose to cancel your membership this offer will end.
We hear from plenty of thought leaders that we are now in a 'post-digital' age, that we shouldn't be siloing digital and so digital is a pointless term. Whilst we agree digital should permeate the entire organisation and marketing department, rather than being a 'silo', that doesn't mean the word digital is irrelevant. In fact, specifically digital skills are in demand like never before, and this is highly apparent in the latest hiring trends.
Looking back at the data from 2015, we can see that digital marketers are highly sought after, being the most hired type of marketing professional in 2015. Of the companies surveyed 39% hired a new digital marketer, whilst only 1 in four hired a new project manager. This is interesting as in 2014 project manager was in the top three most hired positions in 2014. This may be indicative of a rapid shift towards more agile marketing departments that require digital skills.
The majority of companies are planning on hiring at a similar rate this year as they did last year, which is no bad thing. Over a quarter are planning on hiring even more than 2016, whilst just less than 1 in five are planning on hiring less, so overall a rather positive picture for the marketing industry.
Digital Marketing expertise again leads the pack in 2016 for the most desired skill sets. Interesting, McKinley found 90% of all marketing roles required some digital marketing experience or analytical skills. So if you're a marketer looking to increase their skills to get a foot up on the career ladder, you'll probably want to develop your skills in those areas.
For most roles, people with 4-10 years of experience are most in demand, particularly when it comes to marketing strategy. Those hiring for SEO and project management roles are the most likely to require Exec level talent, whilst if you have no experience and are looking to break into the sector, digital marketing or data analysis jobs are the most likely to take entry level applicants.
Soft skills are increasingly in demand in marketing and are often the what employers use to distinguish between two or more otherwise equally qualified candidates. Problem-solving skills are much in demand, as is an ability to articulate ideas and think analytically. I would say that it does make very little sense to list 'personality' as a soft skill. Surely everyone possesses that? Or maybe I just haven't spent enough time in corporate marketing departments.
If you want to get more in-depth results from McKinley on hiring trends in the marketing industry, you can download their full report. You'll have to give some details though to download.
By Robert Allen
I am the Editor of Smart Insights. I manage the Smart Insights blog and write on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn.
Start the discussion on our community and social networks
Recommended Blog Posts
Up your slack game with these time-saving tools What better way to boost marketing and sales productivity than using a productivity tool? Slack now has over 4 million users, and many marketing and sales tools have used that opportunity to …..
Marketing dashboards that can help you report on and analyze your marketing efforts Like it or not, today’s CMOs are married to metrics. They have to be. From closely tracking traffic to understanding which channels may be leaking potential leads, …..
Popular Blog Posts
Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development “Mobile to overtake fixed Internet access by 2014” was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an …..
Landing page examples and best practice advice Discussion of web design in companies who don’t know the power of landing pages still often focuses on the home page. But savvy companies know that custom landing pages are essential to maximise conversion …..
Amazon’s business strategy and revenue model: A history and 2014 update I’ve used Amazon as a case study in my books for over 10 years now since I think all types of businesses can learn from their digital business strategy. From startups …..