Digital Strategy consultant Rob Lauren of Kaizen Digital
I have been helping organisations successfully transition to digital-first business models for 15 years. I’ve worked with scores of SMEs, FTSE 100 companies and charities to define and implement the what, why and how of digital transformation. From the front line to the board room, from agency to client side, this experience enables me to help organisations develop their digital business approach.
I’ve led the development of numerous websites, mobile aps, eCRM and social media programmes. I’ve built, led, developed and restructured teams to transform digital capability within organisations. On the other side of the fence, prior to my consultancy, I launched and led a successful full service digital agency.
I have been lucky enough to have worked closely with some of the best specialists in the business across web design, SEO, paid search, social media, analytics, content and more – getting under the bonnet of online channels and immersing myself in best practice tactics and techniques.
Throughout, the constants have been recognising the need for change, making the case, getting-buy-in and understanding what it takes to transform an organisation into a market leader in a digital world.
At the heart of this strategic planning tool is the discipline of building a “fact-base” – the collation of data into a “single version of the truth” summary. This fact-base should include an assessment of a business’s digital channel capability – benchmarked against competitors where possible – as well as clearly presenting past performance and future target data.
This fact-base acts as the foundation and context for setting out a clear vision, SMART objectives and the initiatives planned to meet those objectives, working within the Smart Insights RACE framework.
This handy, actionable and practical 80 slide Powerpoint deck with examples of data and insights to justify long-term investment.Look Inside the Digital Channel Roadmap template
Guaranteed to digitally transform your organisation
Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.
I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
The Digital Channel Roadmap template is part of Smart Insights Managing Digital Marketing Transformation Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 5 other resources in the toolkit.
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