Guest Expert, May 24, 2013The Email Marketing timeline It’s been 42 years since Ray Tomlinson sent the first ever email. The history of email itself is one thing, but the evolution of email marketing is quite another. Over the past 42 years, email (the …..
Email communications strategy
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Danyl Bosomworth, May 23, 2013Do your social media plans allow for the latest trends? This is a very useful SlideShare presentation from We Are Social. Useful before you step into your next round of content or social media marketing planning. It’s simple and succinct with …..
Social media strategy
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Dave Chaffey, May 20, 2013The best email statistics sources to benchmark your email campaigns in the UK, US, Europe, Asia-Pacific incl Australia Email marketers often ask “how do our campaigns compare?”. They’re looking for statistics to compare subscriber engagement for open, clickthrough and delivery …..
Email communications strategy
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Guest Expert, 8 hacks for common email tasks In the spirit of working smarter, not harder, here are eight tools that can maximize your email marketing efficiency. 1. Scope – Go behind-the-scenes of an inspiring email Have you ever wondered how that beautiful …..
Email creative and copywriting
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Guest Expert, Defining a structured approach for managing your online brand reputation When you are running a social media campaign, or even in your day-to-day monitoring and community management, you will, of course, come across both positive and negative mentions about your …..
Social media listening
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Guest Expert, December 19, 2012Techniques for retailers reviewing their email marketing communications Whether it’s online sales for mulitchannel retailers, etailers, big chains or independent stores, everyone knows the power of using email marketing to prospects and customers to boost profits. Used in conjunction with …..
Behavioural-email-marketing
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Danyl Bosomworth, July 20, 2012Bulmers: Facebook fans are worth £3.82 more than non-fans “What is the value of a Like?” is understandably still a common question. There’s some interesting coverage regarding Facebook Fan value at the moment, the ‘ROI of social media’ is always …..
Facebook Marketing
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