Engage

Increase customer loyalty, sales and advocacy

The 'Engage' step in the RACE Planning framework defines how to maximise long-term customer engagement and retention. Keeping customers, fans, followers and site visitors engaged is one of toughest challenges in modern marketing. Brand experience and satisfaction drives engagement - we need to boost the number of promoters.

These guides explain approaches to increasing retention and loyalty.

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Free Digital Marketing Optimization template

Solve your Digital Marketing Optimization challenges with our FREE Digital Marketing Optimization template