Mark Brownlow, February 21, 2012Why it pays to review your subject line length and purpose What we think influences what we say, and what we say influences what we think. Now what has that got to do with subject lines? Well, it starts with …..
Email creative and copywriting
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Guest Expert, February 20, 2012Emotional branding means customers stay loyal for the long haul! Every marketer knows that branding is incredibly important – it enables customers familiar with your brand to distinguish it amongst a sea of competitors. The success of all these brands …..
Online brand strategy
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Rene Power, February 15, 2012How to use a B2B blog to generate leads Our last post on business blogging looked at seeding and distribution and how to get people to your blog. However, the end goal of a business blog (or any customer facing content …..
Business blogging
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Content marketing strategy
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Jon Paget, To grow your online community you need to engage it For many brands, social media is becoming a significant part of, if not central to, theirdigital marketing strategy. This being the case, the question of whether or not to grow …..
Customer communities
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Jim Ducharme, February 14, 2012Dear Email, I fell in love with you at first sight! You opened and whole new world for me. You’re smart, well read and fun to be around. Falling in love with you was easy for me. Solid (as a …..
Email creative and copywriting
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