Engage Quick Guides

Effective content needs managing, easy to say, less easy to do. Content has always been King, but in the real-time, social sharing world it’s about lot more than achieving conversion. Quality content is essential across the RACE customer lifecycle.

Conversion rate optimisation (CRO) isn’t only important for Ecommerce and transactional sites. Every site should have conversion paths to marketing outcomes which contribute to the business.

We’ll show you how to increase your conversion, no matter what your type of site through using the right measures and applying the right best practices.

Our recommended links:

• 7 Step Guide to getting more from your site
• Increasing new customer conversion rate
• The perfect landing page

Of all the areas of digital marketing we cover on Smart Insights, Customer engagement is arguably THE most important and THE most challenging for a brand. It’s crucial to repeat business, but with the choice available online difficult to achieve.

Our recommended links:

• What is customer engagement?
• 2011 Customer Engagement report summary
• How are you involving customers to shape your content and propositions?

Customer relationship management or CRM is a well established approach. Although some argue it’s impossible to achieve and customer managed relationships is more appropriate! Digital media provides new opportunities to tailor customer communications integrated with traditional channels.  We also review this for our email marketing tactic.

In the beginning, the web was just flat text and images accessed through desktop computers. In this section we cover emerging technologies and innovation.

Our recommended links:

• Increasing the impact of your blog
• Introducing web video into your digital mix
• 8 key SEO issues when choosing a new blog platform
• Augmented Reality examples
• Webcasting – audio and video streamed presentation

Some say Email marketing is dead. We’re sure there’s a lot of life in yet; it’s still a primary way of engaging customers and one of the most popular topics on Smart Insights.

Our recommended links:

• Our 7 Step Email Marketing Guide
• Segmentation and targeting for email
• Email communications strategy
• Tracking email marketing
• Reviews of email and enewsletter software

If you don’t know where you’re heading, you’ll never know when you get there or whether you’re on track. Setting the right goals for digital marketing isn’t so easy, but our RACE framework should help you select the right goals.

Our recommended links:

• 7 Steps to getting results from digital marketing
• Inspiring through vision statements
• Set the right goals using the 5Ss
• Setting goals in Google Analytics
• Difference between efficiency and effectiveness measures

Mobile marketing is massive already and forecast to exceed desktop Internet access in many developing countries. So every marketer needs to keep tabs on the opportunities of reaching their audiences via mobile and how to make their mobile sites and presences visible and accessible.

Our recommended links:

• Mobile design trends 2012
• Developing and marketing iPhone Apps
• Marketing with QR codes

We think Online PR is one of the most cost-effective marketing approaches for all types of business. But it’s difficult to get right since it is often managed by different people and there’s the overlap with SEO and social media marketing.

Our recommended links:

• Identifying key online influencers
• Online PR campaign management
• How to measure online PR campaigns
• Social media listening software
• Do you have social shareability

The Internet and digital technologies give fantastic opportunities to engage companies with your brand in new ways.

You may have heard of this! It’s transforming marketing, for the better most would say. We’ll help you navigate social media with a strategic approach sharing approaches from the leading commentators and companies.

Our recommended links:

• 7 Steps to Social media marketing Ebook
• Social media marketing trends
• Social media marketing – if you don’t let go, you miss-out