We know that visual content increases sharing across social media platforms as Gary Lipkowitz explains in his article on 'Why infographics should still be part of your content marketing strategy. But do you know why our brain craves infographics or visuals on a more scientific basis?
The team at NeoMam Studios have designed this infographic about infographics which summarises why they are such an effective communications tool. Did you that...
"70% of our sensory receptors are in our eyes, it only takes one tenth of a second to understand visual content and that we 'recall 80% of what we see AND do'".
If you're looking for more practical guidance on creating effective infographics for marketing see this article by Dan Bosomworth of First 10 on A checklist of 10 best practices for creating infographics for marketing.
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
Turbocharge your results with this toolkit containing 11 resources
The Digital Marketing Strategy And Planning toolkit contains:
Start your Digital Marketing Plan today with our Free membership.
Recommended Blog Posts
Use our updated digital marketing tools infographic to audit the types of marketing technology you use As marketers today, we’re fortunate to have a huge number of free and low-cost digital marketing tools to give us insight into our customers, …..
AR gives you another tool in your belt when it comes to driving sales and enhancing brand value through mobile devices Today’s markets are driven more and more by the needs and desires of consumers. As technology advances, those desires …..
Nobody can deny that the rise of video has drastically changed the way we consume content. Video allows customers today to get all the information they need about your brand in a matter of minutes, with as little resistance as …..
