Use proven templates, toolkits and frameworks to plan, execute and optimise your marketing with more clarity and confidence.
The RACE Framework is based on two decades of helping marketers solve real problems.
Whether you're improving one channel or overhauling your whole plan, RACE helps you decide what to do next with confidence.
RACE Framework
RACE Framework
RACE Framework
Smart Insights has helped marketers in 100+ countries take the right next step—whether that’s fixing a broken funnel, launching a campaign, or improving team capability.
Membership was a critical investment in my career and my company
"Subscribing to the Professional membership was a critical investment in my career and my company. The combination of theoretical concepts and practical ready-to-use templates and guides upgraded the way we deliver our work to our clients. It is by far the most advanced digital marketing resources platform you can access."
Roland Aoun, Managing Director
Blue Grapes Innovative Marketing - Agency
Tons of templates and resources to use covering diverse topics
"Topics are referenced well, definitions are in place and love the accompanying workbooks which provides a practical approach to planning. The Quick Wins section is great and has tons of templates and resources to use covering diverse topics. I started off with a single license and now have added three more for my team. I am taking them through the RACE digital Marketing e-learning course, at the end of which we would have developed this year's plan as a team. Very excited about the future."
Qais Amair, Team Lead Corporate
DUQM Refinery - Enterprise
Must-have for anyone who wants to improve 1% every day
"Corporate, Digital Transformation and Ecommerce - team, solo, corporate culture and frameworks - everything is there. The best thing for larger teams is that the resources can help interdepartmental teams to be on the same page and work on common frameworks. The cheat sheets are also helpful to focus more on strategy than the formatting and internal documents."
Ana Maria Ilie
InnerTrends - Startup SaaS company
I used the SmartInsights platform a few years ago when I established a company, and I almost didn’t know anything about marketing but also had no time to learn. I loved the format of the resources. I returned to SmartInsights recently because I needed to have up-to-date information in marketing. A great resource – highly recommended!
Smart Insights were one of the prominent digital marketing brands when I first began my career, and they still provide great resources today. No matter what stage you are at, there is great advice and support from even the most casual visit to their website. Recommend catching one of their webinars too if you get the chance.
I was unsure about whether Smart Insights would align with our business, and came away from our demo feeling excited and inspired for the future. I signed up almost immediately, and Claudine had us all set up in no time. Absolutely fabulous experience.
Excellent customer service. The service was extraordinary, personal, quick and customer friendly.
Extremely helpful for me! I’m a one person marketing department that does it all, including optimizing our website and SEO.
This is one of the most valuable tools I have invested in and has helped me get ahead in my career countless times. On top of offering an amazing product, it is so good to know that the people who are behind Smart Insights are authentic and believe in the value they are offering so completely (and such good marketers themselves). Couldn’t recommend this product more highly!
I’ve discovered Smartinghts about a decade ago and it has always proven so helpful in my career in Marketing. A wonderful source of knowledge for marketeers, with so many tailored-made tools. I can warmly recommend their services.
The resources SmartInsights offers are excellent and have helped bring my organization along the digital journey. Their staff is helpful and responsive. I recommend to anyone that can benefit when trying to bring leadership and teams up to speed on how the digital journey should really work.
As a marketing consultant, I need to constantly update my knowledge. Thanks to smartinsights I improve my digital expertise. My recommendations are more relevant. Smartinsights is in my work a great companion, a little treasure where I find inspiration. I can’t do without it.
RACE is an amazing framework to implement and to learn marketing excellence to create strategic approach and performance improvement process.
Fantastic platform for all things marketing. Highly recommend to anyone who needs strategy, planning and templates, along with latest reports and industry insight.
Smart Insights is my first port of call when I’m looking for a new framework or simply new approaches to recurring challenges. It’s a vast resource that’s easy to navigate and consume. I highly recommend!
Smart Insights and Dr. Chaffey are the real deal. I’ve had a successful career in marketing and management for 25+ years for business of all shapes and sizes and this is by far the most clear, data-driven, forward-thinking information that helps me do my job better every day. This cuts through the clutter, fads and click-bait trends to what’s really working amidst the current environment. thank you!
I’ve been using SmartInsight’s e-learning, guides and templates to develop an integrated digital marketing strategy across multiple teams. All the resources have been extremely helpful and concise. The e-learning has really helped me understand what I’m doing and how to apply in the real world, so it’s not just been a tickbox exercise. I feel I’ve developed a deeper understanding and feel much more confident about the project. This in turn is helping to get buy-in across the organisation.
I wanted to evaluate our tech stack, I decided to upgrade this year and I have not regretted. I managed to read through all E-Learning modules, and I am new even more of a fan vs before. All content is of high value and very much up to date. (Worth much more then I paid for.)
We have a subscription with Smart Insights and whenever we make use of it we’re always delighted. A great mix of higher-level and deep-dive, well-researched and suitably organised content.
Smart Insights is from my point of view the most complete website about digital Marketing.
Smart Insights has a wealth of useful information for marketers. The membership is good value and includes lots of great content and eLearning packages.
If you’re an agency, I highly recommend looking into Smart Insights. I own and run a boutique agency and wear a ton of hats. I found Smart Insights provided me with everything from advice on growing my agency as well as valuable resources that helped me continue my personal education.
I am delighted to have joined Smart Insights. As someone who has worked in marketing for a number of years but fairly new to digital marketing, I was looking to increase my knowledge across all areas. I find the templates extremely useful and I also have a fantastic Account Manager who has pointed me in the right direction when I have asked.
Get instant access to the RACE Framework and make meaningful marketing improvements, fast. Whether you’re leading a team or flying solo, Smart Insights helps you take the right next step.
Find your solution
