Most popular posts

Selecting the best revenue options for Internet startups I’m often contacted by site owners with an idea for a new site who are trying to work out how much revenue they’ll be able to raise depending on the number of visitors to their site. There’s no simple answer to this, but to help, several years ago I

Efficiency and effectiveness definition & explanation I think many would think efficiency and effectiveness are similar terms for measures. If so, think again, since you really need both types of measures when identifying the most suitable goals and measures to assess your marketing or business effectiveness. It’s fine to say the difference doesn’t matter especially, but

Using the RACE Planning System to get ahead in your digital marketing The first edition of my Internet, Marketing, Strategy and Planning book from 2000 contained a template for creating what we then called an Internet Marketing Plan. Ten long, but exciting years later, marketers are understandably even more hungry for guidance, given the importance of digital

A summary of Amazon’s business strategy and revenue model I’ve used Amazon in my books for over 10 years now since many companies, from startups and small businesses to large international businesses, can learn from their focus on the customer and the approach of using technology and analysis to improve results. It consistently outperforms other companies

Landing page examples and best practice advice Most discussion of web design in companies still naturally tends to focus on the home page. But, for companies who are running a lot of online marketing campaigns, the effectiveness of the different pages deeper within the site is vital to getting returns from these campaigns. So this prompts the

12 digital marketing fundamentals to get right in 2012 At the turn of the year, it’s always worth reflecting on the opportunities and challenges ahead to help shape priorities for marketing. In a recent talk for AdTech London, I identified 12 marketing trends, available in the Slideshare embed at the end of the post. In this post I’ll highlight

Statistics on mobile usage and adoption to inform your mobile marketing strategy “Mobile to overtake fixed Internet access by 2014″ was the big headline from the infographic later in this post. To help you keep up-to-date with the rise in consumer and company adoption of mobile and it’s impact on mobile marketing, we’ll be keeping this post

Most useful free UK,European,US,Global statistics resources for digital marketing Online marketers love statistics about digital marketing. They allow us to review customer adoption of the latest digital platforms and allow us to compare our performance against competitors. But which are the best, most reliable free and paid sources? Everyone has their favourites, but I thought it

Our guide to creating a SWOT to improve your Internet marketing A SWOT analysis is an essential part of any business or marketing plan. It allows you to create a plan of action based not on what you’re interested in doing or on your gut-feel, but what you need to do given the situation in the marketplace.

What do you think is the best, i.e. most useful marketing model? I’m a fan of using practical models for marketing since I think a good simple model gives us a framework to assess how we’re doing things now compared to our competitors and planning marketing strategies for the future. Simple frameworks are also great to help