These are the most popular posts on Smart Insights:
8 Online revenue model options for Internet businesses
Dave Chaffey, January 10, 2011
Selecting the best revenue options for Internet startups
I’m often contacted by site owners with an idea for a new site who are trying to work out how much revenue they’ll be able to raise depending on the number of visitors to their site.
There’s no simple answer to this, but to help, several years ago I
Online business and revenue models
Digital marketing strategy and planning Word template
Dave Chaffey, July 15, 2011
Using the RACE Planning System to get ahead in your digital marketing
The first edition of my Internet, Marketing, Strategy and Planning book from 2000 contained a template for creating what we then called an Internet Marketing Plan.
Ten long, but exciting years later, marketers are understandably even more hungry for guidance, given the importance of digital
Digital marketing strategy
What is the difference between efficiency and effectiveness marketing measures?
Dave Chaffey, January 24, 2011
Efficiency and effectiveness definition & explanation
I think many would think efficiency and effectiveness are similar terms for measures. If so, think again, since you really need both types of measures when identifying the most suitable goals and measures to assess your marketing or business effectiveness. It’s fine to say the difference doesn’t matter especially, but
Defining goals and KPIs
The Perfect Landing Page. Landing page examples and 12 tips
Dave Chaffey, November 22, 2010
Landing page examples and best practice advice
Most discussion of web design in companies still naturally tends to focus on the home page. But, for companies who are running a lot of online marketing campaigns, the effectiveness of the different pages deeper within the site is vital to getting returns from these campaigns.
So this prompts the
Landing page optimisationLead generation strategy
Amazon.com case study
Dave Chaffey, January 16, 2012
A summary of Amazon’s business strategy and revenue model
I’ve used Amazon in my books for over 10 years now since many companies, from startups and small businesses to large international businesses, can learn from their focus on the customer and the approach of using technology and analysis to improve results. It consistently outperforms other companies
Online business and revenue models
Digital marketing trends 2012
Dave Chaffey, January 3, 2012
12 digital marketing fundamentals to get right in 2012
At the turn of the year, it’s always worth reflecting on the opportunities and challenges ahead to help shape priorities for marketing. In a recent talk for AdTech London, I identified 12 marketing trends, available in the Slideshare embed at the end of the post. In this post I’ll highlight
Digital marketing strategyMarketing innovation
Digital marketing statistics 2012
Dave Chaffey, January 12, 2012
Most useful free UK,European,US,Global statistics resources for digital marketing
Online marketers love statistics about digital marketing. They allow us to review customer adoption of the latest digital platforms and allow us to compare our performance against competitors. But which are the best, most reliable free and paid sources? Everyone has their favourites, but I thought it
Customer research & analysis
Online brand reputation or social media monitoring tool comparison review
Dave Chaffey, December 10, 2009
Michael has defined 7 different product categories for brand reputation management and social media monitoring software which you can see in the 7 colour coded sections of the table.
Reputation managementSocial media listening
SWOT Analysis Diagram
Dave Chaffey, February 8, 2011
Our guide to creating a SWOT to improve your Internet marketing
A SWOT analysis is an essential part of any business or marketing plan. It allows you to create a plan of action based not on what you’re interested in doing or on your gut-feel, but what you need to do given the situation in the marketplace.
SWOT analysis
Latest UK guidance for EU cookie law
Dave Chaffey, December 14, 2011
New detailed guidance for marketers released by the Information Commissioner
Value/Importance: ★★★★★
Recommended link: 13th Dec 2012 update from ICO
Our summary of the new cookie guidance
Through 2011 we have written updates on this new privacy law, specifically how it affects cookie use on websites and how it affects analytics – that post showed an alarming drop in
Digital marketing laws