International marketing

An 11 step process to review your international marketing effectiveness Following on from my first post on Understanding your Global Customers, in this post we look at how to conduct a Global Digital Marketing Audit  within your business before creating a Global Digital Marketing Strategy. This includes the following areas: Review global website and digital inventory Regional Campaign

Lisa Wood, Head of Marketing at HSBC Bank International explains the thinking behind their annual customer engagement campaign HSBC International offer Offshore banking, so people living overseas are a key audience, with the Expat Explorer survey a key part of customer communications strategy: It was great to get the opportunity to interview Lisa about the commercial thinking behind

A 9 step approach to help understand your global customers Editor’s note: This is the first in a series of articles giving best practice advice on International Marketing using digital media. I’m delighted that Emma Durant, a specialist consultant in this area, has agreed to share her knowledge on how to best use digital marketing channels

An interview with Katy Andić, European Web Marketing Manager at Misco Our articles by Emma Durant on the challenges of managing international marketing online have been popular, so when I recently connected with Katy Andić of Misco on LinkedIn, I thought it would make an interesting case study of how these challenges are managed in practice.  Misco provides

Search And Social Report 2010, from WebCertain Value: ★★★★★ Our commentary: Of particular interest for marketers responsible for international marketing, this is a recently published report from WebCertain helps puts some key data surrounding the use of search & social networks for multiple countries at your fingertips. Covering 21 countries this report is a great read for some small

An interview with Katy Andić, European Web Marketing Manager at Misco Our articles by Emma Durant on the challenges of managing international marketing online have been popular, so when I recently connected with Katy Andić of Misco on LinkedIn, I thought …..

An 11 step process to review your international marketing effectiveness Following on from my first post on Understanding your Global Customers, in this post we look at how to conduct a Global Digital Marketing Audit  within your business before creating …..

A 9 step approach to help understand your global customers Editor’s note: This is the first in a series of articles giving best practice advice on International Marketing using digital media. I’m delighted that Emma Durant, a specialist consultant in …..

Lisa Wood, Head of Marketing at HSBC Bank International explains the thinking behind their annual customer engagement campaign HSBC International offer Offshore banking, so people living overseas are a key audience, with the Expat Explorer survey a key part of customer …..

Search And Social Report 2010, from WebCertain Value: Our commentary: Of particular interest for marketers responsible for international marketing, this is a recently published report from WebCertain helps puts some key data surrounding the use of search & social networks for …..