Which trends are on your Radar? Which new techniques are you using now?
Adopting the latest marketing technologies and techniques before competitors has always given options for companies to get an edge. 2013 has been no exception, we have reported on many new innovations across all the main digital services in our weekly and monthly updates. Now I’m thinking through which of these will be significant enough to become mainstream trends in marketing practice in 2014.
I’m writing this short post to get feedback on which new marketing techniques or digital technologies you are investing in now which you weren’t a year ago and which you see as significant in the year ahead.
Please add to the comments or use the short hashtag #marketingtrends2014 plus your suggestions for the tools or techniques which you see as significant for you or your business in 2014 and explain why.
I’m deliberately not mentioning any specific techniques or technologies at this point since I want to ask an open question rather than lead the discussion.
If you feel I’m “jumping the gun”, remember that retailers already have Christmas plans in place with the BBC reporting that Harrods and Selfridges launch Christmas in July with Costco, Kmart and Walmart following in September…