We've made the strategy audit easy to scan and complete a quick review by prompting 50 questions to assess the effectiveness of your SEO in these categories:
We try to keep the jargon and buzzwords to a minimum, but they're inevitable with SEO, so we recommend using this spreadsheet checklist alongside our straightforward 7 Steps guide if you need to.
About the author
This audit checklist and health check was developed by Smart Insights consultant DaveChaffey who first started working with SEO in 1998 and continues to advise businesses on SEO today through consulting and training. Dave has helped many companies improve their SEO from small businesses looking to improve their rankings in one country to international businesses looking to maximise their digital footprint in hundreds of markets.
Do let us know any questions or comments you have about how to best use this checklist. Thanks!
Guaranteed to digitally transform your organisation
Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.
I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
The SEO Strategy audit checklist is part of Smart Insights Search Engine Optimisation (SEO) Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 7 other resources in the toolkit.
..but that’s not all. With an Expert Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:
So why wait? Get instant access to this guide and see for yourself how easy it is to take your digital marketing—and your career—to the next level with our ToolkitsLearn more about the Search Engine Optimisation (SEO) Toolkit
OrInstant access. Try it RISK-FREE