Are you looking to develop a wider, deeper knowledge of digital marketing? Do you need to create or review a digital plan for your company or clients? If so, this course has been designed to help you develop, while creating a tailored digital plan for a business using the course workbook. It's led by digital strategy guru, Dr Dave Chaffey of Smart Insights, author of Digital Marketing: Strategy, Implementation and Practice, a best-selling digital strategy book used worldwide by professionals and students alike since 2000 and updated regularly since.
Some digital marketing courses can take months or even years to complete and cost thousands, but not this one - it's designed to be completed rapidly to give the essential knowledge to marketers who don't have the time following a longer qualification. Typically our members take from a week to a month to work through the course to create a plan and understand the key digital marketing techniques.
We've created this comprehensive self-paced individual qualification to provide a complete guide to all aspects of digital marketing based on the Smart Insights RACE framework.
This course features:
The course is structured using the Smart Insights RACE Planning framework to help you Plan, Manage and Optimise your Digital Marketing. RACE has been used since 2010 by organisations around the world to help them create a customer-centred, commercially-focused digital presence.
The course is designed to support the range of Smart Insights members with different involvement in digital marketing:
I’m currently working through the digital marketing strategy course and so far so good. Very impressed with the onsite content and already applying it in my day-to-day job.
I’ve only been signed up to your site for a few weeks but I can confidently say that the value I’ve been able to add to my clients digital marketing campaigns has already more than paid for the initial investment. The content is well written, structured and the templates and frameworks provided make the planning process for campaigns more efficient and ultimately effective.
Matt Bethell, Business Development, Boz Boz, Email feedback
Smart Insights is a fantastic source of information which has assisted our ecommerce business to achieve growth of between 40-60% over the last years.
I have recently completed the Smart Insights RACE digital strategy course which has been an excellent tool to help me produce a detailed integrated marketing plan for this year, and expand my knowledge while doing so. I would not hesitate to recommend Smart Insights Expert membership to any business wanting to professionalise and improve their digital marketing. Thank you Smart Insights!
Elizabeth Pein, Ecommerce Manager, Shopfitting Warehouse
I find that the material you put together in the RACE qualification is of incredible value for any person who wants to understand and apply the principles of digital marketing. Theory, case studies, workbooks and references give you more value than any webmarketing course i have heard of in Italy.
I am really grateful to you for having realized this fantastic compendium of tools and instructions on how to use them, and to have made it available to persons like me, who are very interested in learning to be always more effective, but have very limited spending capabilities.
Marco Ciofetta, Web Marketing Manager, Marachello Gruppo, Italy via LinkedIn
Plus access 100+ resources in our Digital Marketing Library to Plan, Manage and Optimize your marketing: