This campaign planning template is designed for:
It’s aimed at helping you create integrated inbound marketing campaigns with digital marketing at their heart for maximising campaign reach, interaction, response and ROI. The template can be used either for the digital parts of campaigns or an integrated marketing campaign plan.
Across the years we have worked with many businesses, large and small, creating campaigns and reviewing their marketing campaign planning. This template brings together all the components needed. We’ve designed this template to help marketers manage marketing campaigns more effectively – to help get the campaign plan right first time by increasing understanding between the person briefing the campaign and those completing it. The template is intended to help companies:
The marketing campaign planning template is in Word format so that you can modify it to best suit your marketing campaigns. It’s not a blank template, instead it will step you through all the questions you need to ask to tightly define the campaign. There is is one side A4 “Quick brief” summary or if preferred a more detailed brief can be developed. This integrated campaign plan is aimed at creating a modern, inbound marketing campaign applying the the Smart Insights RACE planning approach to maximize leads and revenue from the campaign. The stages of marketing campaigns and key issues covered are:
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