This campaign planning template is designed for:
It's aimed at helping you create integrated inbound marketing campaigns with digital marketing at their heart for maximising campaign reach, interaction, response and ROI. The template can be used either for the digital parts of campaigns or an integrated marketing campaign plan.
Across the years we have worked with many businesses, large and small, creating campaigns and reviewing their marketing campaign planning. This template brings together all the components needed. We've designed this template to help marketers manage marketing campaigns more effectively - to help get the campaign plan right first time by increasing understanding between the person briefing the campaign and those completing it. The template is intended to help companies:
The marketing campaign planning template is in Word format so that you can modify it to best suit your marketing campaigns. It's not a blank template, instead it will step you through all the questions you need to ask to tightly define the campaign. There is is one side A4 "Quick brief" summary or if preferred a more detailed brief can be developed. This integrated campaign plan is aimed at creating a modern, inbound marketing campaign applying the the Smart Insights RACE planning approach to maximize leads and revenue from the campaign. The stages of marketing campaigns and key issues covered are:
Smart Insights has helped us take the right decision on a variety of occasions and we actively use its content to justify our marketing initiatives and spend.
Joao da Costa, Marketing Officer at Southbank International School
We are at the early stages of our digital marketing journey, Smart Insights templates and tutorials help us check and learn as we go.
Stuart Sykes, Digital Marketing Manager
Smart Insights is one of the best digital ‘tools’ on the internet today. It has been a great asset as a channel of advice and insight, helping me to deliver an all-encompassing digital strategy.
Jennifer Law, E-Communications Manager, National Pharmacy Association
Plus access 100s of resources in our Digital Marketing Library to Plan, Manage and Optimize your marketing: