Across the years we have worked with many businesses, large and small, creating campaigns and reviewing their marketing campaign planning. This template brings together all the components needed. We've designed this template to help marketers manage marketing campaigns more effectively - to help get the campaign plan right first time by increasing understanding between the person briefing the campaign and those completing it. The template is intended to help companies:
The marketing campaign planning template is in Word format so that you can modify it to best suit your marketing campaigns. It's not a blank template, instead it will step you through all the questions you need to ask to tightly define the campaign. There is is one side A4 "Quick brief" summary or if preferred a more detailed brief can be developed. This integrated campaign plan is aimed at creating a modern, inbound marketing campaign applying the the Smart Insights RACE planning approach to maximize leads and revenue from the campaign. The stages of marketing campaigns and key issues covered are:
Guaranteed to digitally transform your organisation
Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.
I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
The Marketing campaign plan template is part of Smart Insights Marketing Campaign Planning Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 9 other resources in the toolkit.
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