Google Analytics is a powerful tool, but you need a "Guided Analytics" approach to go beyond a simple review of trends in sales figures to identify techniques to increase revenue. A marketer or consultant needs to know the right sequence of questions to ask to improve sales, and where to find the answers...
This template acts as your structured guide based on an approach used by two Expert users of Google Analytics who have defined processes for reviewing all the opportunities to increase sales and making recommendations on where to prioritise.
We designed this template to help give companies a structured approach to apply Google Analytics to identify ways to increase sales for Ecommerce sites. It was mainly created for use on retail sites, but it can be applied in other sectors too with a transactional site including financial services and Travel. Many of the reviews and recommendations can also be applied in businesses offering services too.
This Excel spreadsheet contains:
The six key areas of Ecommerce recommendations covered are:
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