Marketing planning template built on the Smart Insights RACE planning system

Quickly create a structured digital marketing plan using our template

Digital Marketing Strategy and Planning Toolkit
This guide is part of a Toolkit with 14 other resources. Find out more?

Free digital marketing plan template

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About our Digital Marketing Planning Template

marketing plan template This marketing plan template is based on our CEO Dave Chaffey’s fifteen plus years experience of creating and reviewing digital marketing plans for companies small and large across many sectors.

This marketing plan template features:

  • A simple structure using the acclaimed Smart Insights RACE planning system
  • Key strategic activities to manage digital for each part of RACE are summarised on 1 page under Opportunity, Strategy and Action
  • Created by Dr Dave Chaffey, author of Digital Marketing Planning: Strategy, Implementation and Practice, first published in 2001 and now in its 6th edition.

About the Free digital marketing plan template

About the author

Dave is co-CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing.

For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

What does the template cover?

The template is structured around our simple RACE Planning framework giving a one page summary checklist of key online marketing activities for each part of RACE structured under the headings of Opportunity > Strategy > Action.

  • Introduction. How to use this RACE Planning Template
  • PLAN. Create a digital marketing strategy
  • REACH. Grow your audience online
  • ACT. Encourage brand interactions and leads
  • CONVERT. Increase sales through optimisation
  • ENGAGE. Build customer loyalty and advocacy
  • Resources. Tools to help you create and implement your plans

Recommended resources for Individual and Business members to support creation of their plans:

This marketing plan template is based on Dave Chaffey's fifteen plus years experience of creating and reviewing digital marketing plans for companies small and large across many sectors. It provides a structure for applying the RACE framework to help you rapidly create a plan for your business.

Look Inside the Free digital marketing plan template

Warning: Beware of other resources that you can't apply to YOUR business

Like all Smart Insights' resources, our Free digital marketing plan template includes our "practical" promise to you: Unlike other sites—that just give you research—we only deal in practical, actionable, insight-driven resources that you can use to guarantee success on your projects TODAY.

Guaranteed to digitally transform your organisation

Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.

Brilliant

I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.

Translated complex digital marketing channels into easy-to-understand concepts

Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.

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The Free digital marketing plan template is available free with Smart Insights Basic Membership, and is a sample of 14 other
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in our Digital Marketing Strategy and Planning Toolkit available with Individual and Business Membership

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