Customer feedback

5 types of tools for a more customer-centred website and brand Web analytics tools such as Google Analytics are used by nearly every company since they provide valuable quantitative data on site visitor behaviour. No surprise there. But web analytics systems don’t give direct qualitative feedback from site visitors and customers and the surprise to me, is

Gaining direct, real-time feedback from customers and site visitors is one of the most exciting areas of digital marketing for me, which really takes advantage of the real-time interactions available online. A few months back I created a post giving my recommendations on the categories and examples of feedback tools that marketers should review to help

Our interview with Brent Coker, creator of Webreep I love finding out about new tools to help improve marketing, particularly when they help understand customer feedback and drive change. It’s one of the reasons I got into web analytics and it’s our main focus at SmartInsights.com. Of course, most web analytics tools like Google Analytics are great

The question in question is “Tell us what you think!“. Surveying customers has always been popular, but the new opportunities for gaining feedback from customers is one of the most exciting aspects of engaging customers through digital channels for me. It’s also an underrated aspect of web analytics. So when I was reviewing the 2011 cScape

5 types of tools for a more customer-centred website and brand Web analytics tools such as Google Analytics are used by nearly every company since they provide valuable quantitative data on site visitor behaviour. No surprise there. But web analytics …..

Our interview with Brent Coker, creator of Webreep I love finding out about new tools to help improve marketing, particularly when they help understand customer feedback and drive change. It’s one of the reasons I got into web analytics and …..

The question in question is “Tell us what you think!“. Surveying customers has always been popular, but the new opportunities for gaining feedback from customers is one of the most exciting aspects of engaging customers through digital channels for me. …..

Gaining direct, real-time feedback from customers and site visitors is one of the most exciting areas of digital marketing for me, which really takes advantage of the real-time interactions available online. A few months back I created a post giving …..

5 types of tools for a more customer-centred website and brand Web analytics tools such as Google Analytics are used by nearly every company since they provide valuable quantitative data on site visitor behaviour. No surprise there. But web analytics …..