Whether it’s upgrading hosting, improving your URL structure or simplifying information architecture upgrades to your web presence are inevitable for every company.
As more companies reach the limits of their current web investments, many are worried that significant change will impact their organic listings and SEO performance. I’ve even seen a company maintaining two websites, frightened that merging would reduce their organic rankings, even though it was near impossible for users to find anything. … » Read full article
An introduction to on-page optimisation for SEO
Many of the posts or articles on Search Engine Optimisation (SEO) that you find on the web today will talk about emerging trends or the latest tools to manage this or analyze that, it can become too easy to lose sight of the core building blocks that help shape a successful online business.
Working closely with Dr. Dave Chaffey, we have created the first … » Read full article
Like many I’ve switched to Chrome as my main browser this year for the speed and stability.
If you haven’t made the switch yet, there’s almost nothing to stop you now although I’m still missing the SEO Book plug-ins for Firefox, although SEO Quake is an adequate competitor.
I’ve found great interest in these new tools on my Advanced SEO course, so “due to popular demand” I’ve created a … » Read full article
If you noticed significant changes to your organic traffic from Google through May this could be the result of a major algorithmic change in Google. It’s reputed to impact longer tail queries, i.e. less popular searches typically of 3+ keywords in the search keyphrase often related to specific product queries in commercial sites. But the analysis of my site later in this post suggests it affects shorter terms too.
As always, Search Engine Land … » Read full article
I have a confession. I use the Typepad text editor and I have even recommended it to others…
This means against the Top 100 blogs shown in the graphic, I sit with Geekdad, The Pioneer Woman and Seth Godin who all favour this easy to use WYSIWYG platform. But Typepad is not the mainstream choice, used by just 16 of the Top 100 bloggers. So what are … » Read full article
Update to keyword ranking tool May 2010
Google has now updated this tool for showing keyword positions in response to user feedback renaming it the “Search Query” tool. The main changes are:
- Average position now shown to avoid need for drilldown
- You can “Star” the target keyphrases most relevant to you to monitor on a separate tab
Original post
Wow, this is amazingly useful for reviewing the effectiveness of … » Read full article
In my interview with SEO specialist Kevin Morley of Internet marketing agency Search Path we discuss an interesting perspective on link-building.
For SEO success is competitive markets (aren’t they all?) your approach to linkbuilding simply has to be better than the competitors. To review how you successful you are, I recommend using one of the two most established link-building tools Majestic SEO or Linkscape which I covered in my interview with on … » Read full article
