Compilation of Twitter lists
Update 6th November 2009
Well it didn’t take long for a service compiling the most popular Twitter lists by category. Thanks Listorius! Here are a selection:
My original post explaining benefits of Twitter Lists
Twitter introduced Lists, a major new feature, End October 2009, which should help all Twitter aficionados manage the Twitter firehose better since if offers categorisation / grouping of Tweets from related sources by interest – however you define interest! It’s your choice. You can also follow lists compiled by others to save time. A good example from Robert Scoble is shown below. This should also be an improvement on ad-hoc lists like this popular post I created on the Best marketers to follow on Twitter for learning about digital marketing – I have now converted these lists into Twitter lists I follow on my Twitter account.
As I’ll also show below, it will also give brands using Twitter a new way to assess the engagement of their Twitter audiences compared to competitors.
To give you a feel for this feature, these are lists I’m on after a few days (thanks for listing me!) – you can see from the names of the lists that I’m mainly perceived as a digital/Internet/e marketer since my tweets are across all digital marketing, although I’m on some more specialist niche lists such as SEO or email marketing.
Of course, I’m a small fish in the Twitter pond, so to get a better idea of how lists will be used, it’s worth checking out uber-blogger Robert Scoble who has created many lists, some of which are already popular and follow lists by others.
Implications of Twitter lists for marketers
The main implications of the new feature are around brand engagement and reputation management. They’re fairly obvious…
You should review who is listing you though the “listed” link on the right of your Twitter home or profile page and evaluate.
- How many Twitter users are listing you compared to similar organisations/brands since this is an indication that your tweets are valuable in some way
- Your listing to follower ratio will be an indication of the quality or value of your tweets to subscribers and I’m sure social monitoring tools will use this ratio – example ratios are me (1.7%), Econsultancy (1.6%), Scobleizer (2.7%)
- The way in which you are categorised – what’s your positioning.
- How popular your different lists are with other Twitter users
This will become a lot more useful once online reputation management tools and Twitter aggregators such as Tweetdeck and Seismic incorporate this. I can foresee that similar lists will be aggregated to show the most useful people to follow on a topic in a similar way to Wefollow and will get really useful once only the most popular Tweets are rated using a similar mechanism to Postrank.
Digital marketing tactic: Social media marketing
Digital marketing technique: AB Testing, Multivariate testing, Reputation Management
Advice type: Latest developments
Expertise level: Expert
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{ 2 comments… read them below or add one }
I wonder if twitter lists will work their way into the SERPs any time soon. If someone’s twitter list ranked for ‘UK SEO’ for example, how much would people pay to get on it?
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I think List occurrence frequency may be used as a signal by Google with their new agreement with Twitter. I don’t think it will be possible to game easily though since there will be so many lists around a topic and it would require creating multiple bogus accounts. Of course we know that some Twitter spammers will try this sadly.
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