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Posts by Kim Greenop-Gadsby
I am the Email Marketing Manager for Smart Insights. I manage all our email marketing and our automation platform. I get very excited about all things email because I'm just a #EmailGeekUK. I was born and bred in South Africa and have over 16 years experience in web development and digital marketing. When I'm not being an email geek, I spend my time with my husband, two sons and our menagerie of pets.
Flybe and Honda are fined £83,000 for breaking data rules The EU’s General Data Protection Regulation (GDPR) is coming into effect in May 2018 and businesses have to prepare for this new rigorous regulation. Because of this, companies are beginning to …..
Chart of the Day: It’s never good to compare yourself to others – except when it comes to Email Marketing. Benchmarking your email marketing is extremely important. It is pivotal to know if you are outperforming your sector or if …..
Chart of the Day: What challenges you when it comes to email marketing? Part 3 of 4. For email marketers, there will always be aspects of email marketing that are a challenge. This is the third of my four part …..