Digital marketing is complex, right?
Everyone looks at you to work miracles
Not just once, but time and time again. Whether it’s growing your own—or your employer’s—business, or increasing your client’s bottom line, everyone’s looking at you for fast results.
How do you know where to start?
With so much information out there—with everyone telling you that their way is best—it’s tough to know where to start to develop your skills and take action. Choose the wrong information, method, or template and you could waste your time (and cost your company or client lost revenue). Not to mention the cost of failure to you professionally.
But it doesn't have to be like this.
If you want to do things differently. If you're determined to get straight to the right answer....
....relax, you've found it
So if you're feeling...
You're not alone, but you can change things...
Join 500,000+ other smart marketers just like you who are getting ahead with Smart Insights Membership
Smart Insights Membership is the secret weapon behind the world's smartest marketers, and now it's available for everyone.
Thousands of digital marketers, consultants and businesses owners are using Smart Insights Membership to plan, manage and optimise their marketing. Many have reported wins in excess of 50% by using the RACE approach to their marketing activities. That’s no accident — it’s a proven system that you can use on your business or clients today.
people and companies using RACE, all over the world
best practice processes, templates and courses
of RACE being used to improve marketing results
Research shows that employers seek marketing professionals who combine practical knowledge of getting results from the digital channels for reaching and engaging today's audiences PLUS they must know how to plan an integrated approach to strategy, campaigns and always-on marketing...
A Digital Marketing Strategist is an expert in creating and implementing integrated digital marketing strategies and optimizing the success factors for implementing best practices to support the goals of a business.
The Smart Insights learning approach is to help support your career development so that you can become a strategic T-Shaped marketer who has a wide breadth of knowledge of modern marketing channels and an in-depth knowledge of detailed best practices for effective use of these channels. But it goes beyond that since employers are looking for a broader skill-set than digital media. They also need self-starters who know how to create strategy and plans for the business and individual channels. Unlike most online learning, all Smart Insights toolkits start with goals and strategy rather than diving straight into the tactics.
Once certified, you'll be head and shoulders above other marketers. Here's why:
We created the Smart Insights RACE Growth system to empower marketers to use a strategic, planned approach while competing using the latest best practices which are so important to success.
Our RACE Growth System for improving marketing effectiveness has two parts:
1. The RACE Planning Framework: defines the essential activities and measures businesses need to master to survive and thrive in today’s marketing world. Our members' learning paths and downloadable templates break this down further, recommending 25 key marketing activities - 5 for each part of RACE - that are essential for businesses to compete by improving their digital marketing maturity.
2. The RACE OSA improvement process: defines the three steps needed to build and implement your growth plan - either for your overall marketing plan or for an individual channel, such as organic search, social media or email marketing.
These are five powerful reasons why we recommend modern marketers use RACE and why it has been widely adopted around the world by Smart Insights members in over 100 countries who use our digital learning and templates since we introduced RACE in 2010...
All too often digital marketing is poorly planned and tactical. Training is often limited to the tactical channels. We explain strategy and tactics so you develop the effective marketing skills to be a sought-after 'T-shaped' marketer, helping you become more...
Many online marketing courses have endless videos or text to skim through. Our toolkits are different. They help members improve their effectiveness and contribution within the workplace using a unique, visual, practical format to help you quickly learn, develop your strategies and take action across the RACE customer lifecycle using...
Smart Insights is the brainchild of Dr Dave Chaffey who, according to the Chartered Institute of Marketing, is "one of 50 gurus who has shaped the future of marketing". He has consulted on digital marketing strategy for over a hundred businesses including 3M, Mercedes-Benz, Barclaycard, HSBC and many smaller businesses.
"Growth of 40% - 60% over the last year...I would not hesitate to recommend membership"
... plus marketers, consultants, entrepreneurs, agencies and SMBs in over 170 countries
Trying to keep up with the latest developments, takes so much time.
But with Smart Insights resources, like the digital media updates tracker, it feels a lot more approachable. What I’ve found immensely satisfying is the coherent structure for marketing planning, whereby all resources are integrated around the RACE Framework.
The Smart Insights system of audits, templates and guides helped facilitate the implementation, management, and measurement of successful Facebook and LinkedIn, campaigns. In particular, the Agency Growth Toolkit helped with processes and documentation for agency selection, managing requests for proposals (RFPs), and more.
For the cost of a day out at a seminar, you get a year’s worth of authoritative, expert information that saves time, trial and error, and confusion.
Smart Insights delivers outstanding results at exceptional value for money with resources that are available in seconds, 24/7, wherever you’re connected.
Copyright © Smart Insights