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Selecting the best revenue options for Internet startups I’m often contacted by site owners with an idea for a new site who are trying to work out how much revenue they’ll be able to raise depending on the number of visitors to their site. There’s no simple answer to this, but to help, several years ago I

Using the RACE Planning System to get ahead in your digital marketing The first edition of my Internet, Marketing, Strategy and Planning book from 2000 contained a template for creating what we then called an Internet Marketing Plan. Ten long, but exciting years later, marketers are understandably even more hungry for guidance, given the importance of digital

Efficiency and effectiveness definition & explanation I think many would think efficiency and effectiveness are similar terms for measures. If so, think again, since you really need both types of measures when identifying the most suitable goals and measures to assess your marketing or business effectiveness. It’s fine to say the difference doesn’t matter especially, but

Landing page examples and best practice advice Most discussion of web design in companies still naturally tends to focus on the home page. But, for companies who are running a lot of online marketing campaigns, the effectiveness of the different pages deeper within the site is vital to getting returns from these campaigns. So this prompts the

12 digital marketing fundamentals to get right in 2012 At the turn of the year, it’s always worth reflecting on the opportunities and challenges ahead to help shape priorities for marketing. In a recent talk for AdTech London, I identified 12 marketing trends, available in the Slideshare embed at the end of the post. In this post I’ll highlight

Most useful free UK,European,US,Global statistics resources for digital marketing Online marketers love statistics about digital marketing. They allow us to review customer adoption of the latest digital platforms and allow us to compare our performance against competitors. But which are the best, most reliable free and paid sources? Everyone has their favourites, but I thought it

Why inactive email subscribers may be too good to dismiss Conventional marketing wisdom tells us removing inactive subscribers from your mailing list is good practice – but is it? Here, we turn that wisdom on its head. I’ll show why inactive subscribers are still valuable to your business and explore how you can reactivate them. First,

Michael has defined 7 different product categories for brand reputation management and social media monitoring software which you can see in the 7 colour coded sections of the table.

New detailed guidance for marketers released by the Information Commissioner Value/Importance: ★★★★★ Recommended link: 13th Dec 2012 update from ICO Our summary of the new cookie guidance Through 2011 we have written updates on this new privacy law, specifically how it affects cookie use on websites and how it affects analytics – that post showed an alarming drop in

And what to do about it Social media is not a standalone skill-set, nor is it even a vocation in its own right. It’s a mindset, a set of specific tools and most importantly, it’s a process weaved into content and social media marketing. Our post showing the scope of Social CRM shows how social media marketing