Most popular
The most popular posts since the Smart Insights Digital Marketing Portal site was launched in March 2010.
- Digital marketing strategy and planning Word template (4,197 views)
The first edition of my Internet, Marketing, Strategy and Planning book from 2000 contained a template for creating what we then called an Internet Marketing Plan. Ten long, but exciting years later, marketers are understandably even more hungry for guidance, given the importance of digital media...
- Online brand reputation or social media listening software - a comparison review of 36 tools in 7 categories (3,577 views)
Michael has defined 7 different product categories for brand reputation management and social media monitoring software which you can see in the 7 colour coded sections of the table.
- Digital marketing strategy essentials (2,743 views)
Digital marketing strategy essentials are our weekly round-up of the best advice from Smart Insights and around the web focused on developing strategies to succeed online. Sign-up to our enewsletter if you'd like a reminder through the updates each Friday. Our recommendations on latest...
- Using Facebook for marketing - 10 company examples and engagement tips (2,617 views)
Using Facebook for marketing - this post is a showcase of businesses of a range of sizes from a range of sectors who are using the recently revamped (Feb '09) Facebook pages which now look more like individual profile pages.
- Email marketing and ECRM update (2,512 views)
Email marketing essentials are our weekly round-up of best practice advice for email marketers and CRM specialists. We review the best sources on email marketing which you can see in our post How Advanced is Your Email Marketing. and then summarise them here for you. Our recommendations on best...
- Search marketing essentials (2,451 views)
Search marketing essentials is our weekly round-up of what really matters in search marketing if you're a marketer or digital marketing specialist. Since Google is dominant in search in most markets, we focus on the changes made by Google to it's search experience and the implications for SEO and...
- Social media marketing and Online PR essentials (2,081 views)
Social media marketing and Online PR essentials are our weekly round-up of what's new if you're looking to apply social media and online public relations in your marketing. We select the best posts on best practice and developments from the main social media players from the many we scan each week...
- Digital Marketing Campaign Planning Template (1,608 views)
We’ve created this template to help marketers plan a campaign and also brief colleagues and agencies in a way which really integrates digital marketing into their campaigns. Agencies may find it useful for reviewing their campaign processes. We also hope it will help prompt you to think of...
- How to get your emails some inbox attention (1,500 views)
Last month I gave four reasons why the status quo isn't good enough for your email marketing. One reason was growing email competition, so it seems sensible to review some of the things you can do to ensure it's your email that gets attention in the inbox. We'll start with the in-email factors...
- About SMART Insights (1,325 views)
SMART Insights = Digital Marketing Optimisation In today's marketing, a measured approach is essential to find out what works and what doesn't, so our advice focuses on selecting the right SMART measures , the right software tools and best practice digital marketing approaches to improve...
- Are you segmenting your site visitors to the max? Our guide on 10 ways to segment visitors using Google Analytics. (1,289 views)
I'm working on an interesting Ecommerce project at the moment for an established multichannel B2B retailer. Google Analytics is their "weapon of choice" to help identify improvements to their customer journeys. At first sight, their site is fairly efficient with the site average bounce rate below...
