QR code marketing

As Smartphones and mobile apps increase in usage we’re seeing a lot more interest in how to use QR codes (also known as 2D barcodes or mobile tagging).

Our Quick Guide to qr code marketing...

What is qr code marketing?

QR codes are – QR – ‘Quick Response‘, originally invented in Japan for tracking components in factories.

In short, they offer a method of effectively adding web based content, a URL really, to real-world messages, objects or locations. So they’re great for integrated campaigns to offer a digital offer and drive engagement with a brand, ultimately leading to interactions on a website, social site through the mobile.

The novelty is the way your phone scans and “clicks” to access the content, so they’re inherently tied to smart phone usage. Any user with a smartphone will need to do a one-time download a free application which makes use of the phone’s camera, but other than that you’re away.

Blog posts

QR Code Statistics
Dave Chaffey, September 1, 2011

The Who, Why and Where of using QR codes for marketing We’ve had a lot of interest in our previous posts on using QR codes for marketing which shows their potential, but I’ve had a nagging doubt in my mind about …..

QR code marketing Read more
More advice

Please let us know your comments on our Quick Guide to qr code marketing. Tell us what you like, don't like or other ideas of what it should include. Thanks!

Feedback Form
Feedback Form