Daily deal sites have taken a few blows over the years, Groupon cut staff and fired it's CEO, Living Social was eventually bought by Wowcher which was sold by the Daily Mail. Amazon have also closed their daily deals service. But one great insight into daily deal sites is search history, which has slowly declined for 5 years.
The UK is one of the most prominent countries searching for daily deals, Australia, Ireland, Canada and the US also have a pretty strong taste for daily deals too.
Google Trends also reveal that one of the most searched for keyphrase was www.ebay.co.uk daily deals.
Searches for daily deals might be declining, and various e-commerce sites who have tried the offering may have reversed the decision or in some cases closed entirely, but daily deals are still in demand, searches for various travel daily deal sites are rising, such as Secret Escapes and Groupon Getaways. Additionally, the sites are not short of products - Groupon and Wowcher stock everyday items like toilet papaper, as well as gifts, experiences and restaurant deals. Customers are getting used to the model and businesses are finding ways of using daily deal sites to cost effectively bring large numbers of customers to them.
By Robert Jones
Robert Jones is a specialist in CRO, UX Research, insight and digital Marketing. He is CRO Analyst at Enjoy Digital. He has a Psychology Masters of Research, has run large digital marketing campaigns to build research panels and worked in insight roles for Vision Critical, ASDA and WhatUsersDo. He also managed all of Smart Insights member resources and published several guides including "How to conduct Persona Research" as well as contributing over 100 blog posts to the Smart Insights blog. When he isn’t working on marketing campaigns he is most likely eating authentic Italian food or planning his next short trip. You can connect with Robert on LinkedIn or follow him on Twitter.
This blog post has been tagged with:
DiscountingTurbocharge your results with this toolkit containing 7 resources
The Marketing Campaign Planning toolkit contains:
Start your Digital Marketing Plan today with our Free membership.
Recommended Blog Posts
Using the RACE OSA process to structure a marketing plan A marketing plan is an essential tool to compete and grow your business since it gives focus to your marketing activities by setting realistic, achievable priorities within your budget. It …..
Discover our top 7 recommended different types of marketing plan options for developing and streamlining your marketing planning activities Planning is a must for any business that wants to succeed, but choosing the right type of plan to define your …..
How to use Segmentation, Targeting, and Positioning (STP) to develop marketing strategies Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in modern marketing. It is one of the most commonly applied marketing models in practice, …..
