Capturing and following up on new leads and new customers through the lifecycle can be a big timesaver and help conversion rates and customer service – this is marketing automation.
Danyl Bosomworth, November 11, 2011
My tips from practical experience What is marketing automation (originally called email marketing automation)? It’s software platforms essentially, they enable marketing (and sales) departments to increase lead conversion by letting marketing teams leverage captured data to automate the execution of advanced segmentation and communication sequences. You’ve probably heard of many of the main marketing automation suppliers. Or
Marketing automation
