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Social Media Marketing Strategy Workbook

Bring structure to your social media efforts to support your business

How will this social media marketing template help me?

This workbook will help you to:

  • Create a strategy to prioritise your social media marketing activities to support business aims
  • Define measures and KPIs to help manage your digital marketing
  • Review the best tools to analyse and manage your social media marketing
  • Review and decide on the practical changes you need to make to your social media communications to improve results

What does the template include?

Our workbook is structured using these 7 Steps explained in our more detailed Ebook:

  • Introduction – Setting the scope of social media marketing
  • Step 1 Set business goals for your social media marketing
  • Step 2 Create your social media strategy
  • Step 3 Social listening and online reputation management 18
  • Step 4 Define content and engagement strategy
  • Step 5 Define social media communications strategy
  • Step 6 Define approaches for the core social media platforms
  • Step 7 Social media optimisation (SMO)

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