Bring structure to your social media efforts to support your business
- Author: Dan Bosomworth and Dave Chaffey
- Last updated: August 2011
- Format: 23 page document with checklists and plans for you to complete
How will this social media marketing template help me?
This workbook will help you to:
- Create a strategy to prioritise your social media marketing activities to support business aims
- Define measures and KPIs to help manage your digital marketing
- Review the best tools to analyse and manage your social media marketing
- Review and decide on the practical changes you need to make to your social media communications to improve results
What does the template include?
Our workbook is structured using these 7 Steps explained in our more detailed Ebook:
- Introduction – Setting the scope of social media marketing
- Step 1 Set business goals for your social media marketing
- Step 2 Create your social media strategy
- Step 3 Social listening and online reputation management 18
- Step 4 Define content and engagement strategy
- Step 5 Define social media communications strategy
- Step 6 Define approaches for the core social media platforms
- Step 7 Social media optimisation (SMO)
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