Guides and Templates

Marketing technology and media innovation guide 2017

How to prioritise marketing investments in innovative marketing technology including 6 key investments to focus on in 2017

The guide outlines 6 of the most important new technologies marketers should consider when planning for future investment in customer-facing marketing experiences and communications to encourage brand engagement and purchase.

At the start of the guide we also explain different planning techniques that will help you take the right strategic decisions when evaluating new technology investments.

About this guide

With so many different innovations available it’s important for marketers to be aware of the latest opportunities and for businesses to have a process for selecting the most relevant technology to actively innovate by putting cutting edge techniques into practice.

In the guide we introduce planning frameworks to will help your business think strategically and make the right decisions about how to invest.

The guide also outlines the key technologies marketers need to consider when planning for the future.

Who is this guide for?

The guide is written primarily for marketing managers or Ecommerce managers however the mix of technologies examined presents opportunities both for bricks and mortar stores and Ecommerce pure plays. It’s focus on technology trends will make it useful for anyone planning where to invest and developing strategies for future years, which means it will also be useful for CMOs (in all businesses) and CEOs in certain businesses. It may also be useful for those working in marketing agencies to consider what emerging technologies they can begin offering their clients.

Resource Details

About the author


Rob Allen is the blog editor for Smart Insights. Rob manages the Smart Insights blog which involves daily research and writing about the latest trends in digital marketing. You can contact Rob on Twitter and connect with Rob on LinkedIn.

What’s inside

The guide starts by covering management techniques to assess the importance of tech trends by looking at:

  • Scenario Planning
  • Impact Probability Matrix
  • Gartner’s Hype Cycles

The technologies covered in the guide are:

  • Virtual Reality
  • 360 Video
  • Chatbots
  • Augmented Reality
  • Geo-location
  • Internet of Things
Business Membership is required

Business members get full access to this and 6 other guides in the Marketing Technology and Innovation Toolkit.

Learn more about business membership Already a Business member? Login here Look Inside

Trusted by marketers all over the world

Since 2009 our toolkits have helped thousands of marketers in over 100 countries to hit - and exceed - their targets.
Will you be next? over 150,000 consultants, agencies, entrepreneurs and SMB's in over 100 countries.

Get better results

"A goldmine of digital information on digital marketing that can help you get better results"

Make your job easier

"I'd recommend signing up to Smart Insights for a suite of useful tools
from planning templates to strategy docs and a variety of other guides to make your job easier."

Tenfold improvement

It's my digital marketing go-to Bible Tenfold improvements in digital marketing results."

Learn more about business membership