Customise Google Analytics for your business
- Author: Dave Chaffey
- Format: Unbranded blank Word template Use for your business or to audit your clients
- Last updated: August 2012
- Related content: We recommend this in-depth spreadsheet on using Google Analytics for Ecommerce for more detailed advice on Google Analytics customisation
How will this Google Analytics audit template help me?
Many, many companies have Google Analytics tags setup on their sites, but in our experience, Google Analytics is often not setup correctly. To get the most from Google Analytics it must be tailored to the organisation to reflect what the company wants to get from it.
- Reviews 15 key areas of Google Analytics setup – check what you’re missing
- Produce a report showing improvements needed for customisation to measure
- Should be used together with Step 1 in our 7 Steps to Google Analytics Ebook which provides further background
- Is written by Dave Chaffey, a digital strategist who has the Google Analytics Individual Qualification
What does the template include?
Setup of Google Analytics is simplified into 14 key areas including:
- Goals and funnels
- Marketing events
- Marketing campaign tracking (including email marketing and social media marketing)
- Custom segments
- Ecommerce setup
What our members say about the Google Analytics Setup Audit
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Joao da Costa, Marketing Officer at Southbank International School
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Jennifer Law, E-Communications Manager, National Pharmacy Association
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