Google Analytics Setup Audit

Customise Google Analytics so you can prove the value of digital marketing for your business

  • Author: Dave Chaffey and Digital Marketing consultant Jill Quick
  • Format: Comprehensive 20+ page unbranded blank Word template - use to review set up for your business or to audit your clients. Select the sections most relevant for you or your clients.
  • Related content: We recommend this in-depth spreadsheet on using Google Analytics for Ecommerce for more detailed advice on Google Analytics customisation. Step 1 in our Guide to Google Analytics reviews all the customisations possible.

How will this Google Analytics audit template help me?

Many, many companies have Google Analytics tags setup on their sites, but in our experience, Google Analytics is often not set up correctly. To get the most from Google Analytics, it must be tailored to the organisation to reflect what the company wants to get from it. Customisation is needed to set up goals, funnels, events, custom variables and reports to help the business regularly review and improve its online marketing.

This template:

  • Reviews 15 key areas of Google Analytics setup - check what you’re missing
  • Produce a report showing improvements needed for customisation to measure
  • Should be used together with Step 1 in our 7 Steps to Google Analytics Ebook which provides further background
  • Is written by Dave Chaffey, a digital strategist who has the Google Analytics Individual Qualification
  • Recommends the best Google Chrome extensions to help you review current analytics setup

What does the template include?

Setup of Google Analytics is simplified into 16  key areas in a 20+ page report including:

  • Type of tagging - Classic Google Analytics and the newer Universal Analytics
  • Setting up views to exclude company staff
  • Goals and funnels
  • Marketing events
  • Marketing campaign tracking (including email marketing and social media marketing)
  • Custom segments
  • Ecommerce setup

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