Many, many companies have Google Analytics tags set up on their sites, but in our experience, Google Analytics is often not set up correctly. To get the most from Google Analytics, it must be tailored to the organization to reflect what the company wants to get from it. Customization is needed to set up Google Analytics features like goals, funnels, events, custom variables and reports to help the business regularly review and improve its online marketing.
This popular template, indispensable if you're serious about the accuracy of your Analytics and applying analytics to improve results for your business:
Setup of Google Analytics is simplified into 16 key areas in a 20+ page report including:
Guaranteed to digitally transform your organisation
Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.
I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
The Google Analytics Setup Audit is part of Smart Insights Google Analytics Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 5 other resources in the toolkit.
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