It’s based on a ‘tried-and-tested’ approach originally developed by Dave Chaffey 10+ years ago when consulting with travel, retail and financial services businesses and updated through work with recent customers.
This example template was developed for an event-triggered “Welcome” email sequence based around a brochure download. It’s a classic inbound/permission marketing lead generation approach which can be used for B2C or B2B campaigns where access to content or a trial service is given in return for an individuals details. The template includes 3 worksheets including:
You can read more about how to plan email sequences in this introduction.
Recommended resource: Guide to designing effective welcome emails
This spreadsheet provides a template for marketers to create a messaging sequence that supports their business for the range of potential event-triggered campaignsLook Inside the Email sequence contact strategy template
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Translated complex digital marketing channels into easy-to-understand concepts
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